Senior Media Strategist, Paid Search - Websites

About the Role

Key Responsibilities

• Lead SEM campaign strategy, reporting, and execution in international markets by leveraging market-level insights from our Go-to-Market international managers.
• Develop and implement streamlined processes to improve efficiency and effectiveness in managing SEM campaigns and communications.
• Influence international budget planning, optimization, and forecasting to ensure optimal allocation.
• Effectively communicate 'always-on' campaign performance, proactively flag trends, provide clear insights, and develop recommendations to drive data-driven decision-making that achieves KPIs.
• Conduct frequent deep dives into SEM accounts to drive larger-scale optimizations and influence Go To Market strategy.
• Unpack nuances across international markets and English vs Non-English search trends.
• Spearhead initiatives, including leading tests with cross-functional teams such as Frontsite, Product, and Product Marketing.

Requirements

• Minimum of 3-5 years of experience within Paid Search.
• Strong hands-on experience navigating and executing within Google Ads and Bing platforms.
• Ability to independently execute campaigns and manage SEM accounts.
• Strong comprehension of smart bidding strategies and experience in running tests.
• Excellent communication skills to articulate strategy, surface risks, and collaborate across teams.
• Experience serving as a liaison between cross-functional teams including regional marketing managers, Product Marketing, Localization, and Analytics.
• Ability to build new processes requiring cross-team input.
• Comfort working with data, identifying trends, and developing actionable insights.

Nice to Have

• Experience with SA360 platform.
• Experience with Looker for data analysis.

Qualifications

• Experience within Paid Search (minimum 3-5 years).

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums.
• Fertility and adoption benefits.
• Access to supplemental insurance plans for additional coverage.
• Headspace mindfulness app subscription.
• Global Employee Assistance Program.
• Retirement benefits with employer match.
• Flexible paid time off.
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member.
• Pretax commuter benefit.
• Education reimbursement.
• Employee donation match to community organizations.
• 8 Global Employee Resource Groups (ERGs).
• Dog-friendly workplace.
• Free lunch and snacks.
• Private rooftop.
• Hack week twice per year.