Senior Paid Search Specialist (Shopping Ads)

About the Role

Key Responsibilities

• Manage and optimize shopping ads across Google Ads, Bing Ads, and future search platforms.
• Work directly in Google Merchant Center and Bing Merchant Center, ensuring product feeds are accurate, complete, and optimized for visibility.
• Use platforms like Feedonomics to manage and optimize product feeds, ensuring high data quality and compliance with platform standards.
• Perform detailed data analysis to optimize product feed performance and ensure the best possible ad placements.
• Use SQL, Google Ads, Bing Ads, and Excel to monitor campaign performance, optimize bids, and make data-driven decisions to maximize ROI.
• Create automated reports and dashboards to track shopping campaign KPIs, including click-through rates, conversion rates, and ROAS.
• Collaborate with product and eCommerce teams to ensure that product feeds are accurate, up-to-date, and well-structured for Google Merchant Center and Bing Merchant Center.
• Work closely with the Paid Search Manager and other stakeholders to align shopping ad strategies with business objectives and eCommerce goals.
• Test new product feed enhancements and platform updates, staying ahead of industry trends.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of experience managing shopping ad campaigns in Google Ads, Bing Ads, and Google Merchant Center.
• Proficiency with feed management platforms like Feedonomics and experience in optimizing product feeds for search platforms.
• Strong technical skills in SQL, Excel, and data-driven decision-making.
• Experience with Google Analytics and creating automated reports for performance tracking.
• Familiarity with eCommerce and product feed optimization best practices.

Nice to Have

• Experience with other search platforms beyond Google and Bing.
• Knowledge of advanced bid strategies and automation tools.
• Experience working in a retail or eCommerce environment.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of experience managing shopping ad campaigns in Google Ads, Bing Ads, and Google Merchant Center.

Benefits & Perks

• Competitive pay range: $71,800.00-$104,700.00 annually.
• Paid Time Off, 401(k), Employee Assistance Program, Good Sam Roadside Assistance, discounts.
• Paid parental leave (if eligible), Tuition Reimbursement (if eligible), and on-the-job training opportunities.
• Full-time associates are offered a comprehensive benefits package including medical, dental, and vision insurance.
• Part-time associates have access to dental and vision coverage.
• More information available at: www.mycampingworldbenefits.com