Senior Partner Marketing Manager, Global Enablement

About the Role

Key Responsibilities

• Lead the strategy and execution of the global self-serve enablement engine, creating tools, content, and platforms to empower partners and internal teams at scale.
• Support the evolution of the Adyen Partner Program by enhancing platforms like the Partner Portal and Partner Directory with richer content and improved user experience.
• Design and build a library of self-serve toolkits, playbooks, and templates for Commercial Partner Managers and partners to articulate joint value propositions and execute marketing activities independently.
• Design and manage a thru-marketing program, providing co-brandable campaigns, content, and tools to generate demand with Tech and Alliance partners.
• Develop and implement a scalable event framework and 'event-in-a-box' kits for joint partner events aligned with go-to-market priorities.
• Define and implement global processes and standardized ways of working for marketing with and through partners to ensure efficiency, consistency, and alignment.
• Develop and execute a plan to drive adoption of the Partner Program and self-serve tools, establishing a framework to measure impact and optimize assets using data.

Requirements

• 8+ years of marketing experience, with at least 3 years in a B2B environment focused on partner or channel marketing programs.
• Proven track record of designing, launching, and managing scalable programs, frameworks, and self-serve resources for a global audience.
• Experience developing and executing programmatic partner event strategies and thru-marketing initiatives.
• Proficiency with marketing and sales technology tools such as Salesforce, Marketo, and content management systems like Contentful.
• Strong project management skills with a results-driven mindset, capable of managing multiple initiatives in a fast-paced environment.
• Data-driven and analytical approach with a 'test and iterate' mentality to optimize programs and identify new impact opportunities.

Nice to Have

• Experience working in a global organization with remote or distributed teams.
• Knowledge of the payments or financial technology industry.
• Experience with developing partner enablement content and resources.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Competitive salary range of $145,000-185,000 (SF/NY).
• Office-based roles in San Francisco, New York, or Amsterdam with in-person collaboration.
• Ability to travel domestically and internationally 20%+.