Senior Partner Marketing Manager, GSIs

About the Role

Key Responsibilities

• Develop and execute marketing strategies that align GSI engagement with Okta's business objectives and revenue goals.
• Create a bespoke 1:1 Account-Based Marketing (ABM) blueprint for partners to elevate awareness and achieve business results.
• Drive joint ABM initiatives with GSIs to expand opportunities within strategic accounts, including the G2K.
• Collaborate with regional partner marketing and field marketing teams to design and implement demand generation campaigns with GSIs that increase awareness, generate leads, and accelerate pipeline.
• Work with GSI partners and external agencies to develop co-branded content, case studies, webinars, and event speaking engagements to showcase joint successes.
• Build strong relationships with partner managers, ecosystem stakeholders, and the extended marketing team to ensure seamless execution of global and regional partner campaigns.
• Track, analyze, and report on key metrics to optimize marketing investments and measure partner-driven pipeline and ACV growth.
• Partner with the events team to sell sponsorships to GSIs, drive partner attendance, and ensure a high-value partner experience at flagship events such as Oktane, Oktane on the Road, Identity Summits, and SKO.

Requirements

• 10+ years of experience in partner marketing within the SaaS industry.
• Strong understanding of the GSI ecosystem, partner dynamics, and co-marketing best practices.
• Proven success in developing and implementing impactful global partner marketing programs that drive measurable results.
• Ability to collaborate effectively with regional field and partner marketing teams to ensure consistent execution across geographies.
• Core marketing fundamentals including demand generation, account-based marketing, and journey creation.
• Strong analytical skills with the ability to translate data into strategic insights and recommendations.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and build relationships at all levels.
• Up to 30% travel may be required.

Nice to Have

• Experience with global system integrators is crucial.
• A solid understanding of security tech stacks and the identity landscape is highly valued.

Qualifications

• Educational background is not explicitly specified, but extensive experience in partner marketing is required.

Benefits & Perks

• Annual base salary range between $154,000 and $230,000 USD depending on location and experience.
• Equity (where applicable), bonus, and comprehensive benefits including health, dental, and vision insurance.
• 401(k), flexible spending account, paid leave including PTO and parental leave.
• Access to Okta's Total Rewards program.