Senior Performance Marketing Manager Senior Performance Marketing Manager

About the Role

Key Responsibilities

• Own campaign buildout including keyword research, audience segmentation, A/B testing, bidding strategy, landing page optimization, and feed management for Shopping/PMax campaigns.
• Analyze campaign and category performance using analytics platforms such as Google Analytics, SQL, and Tableau; deliver actionable insights and strategic recommendations.
• Partner with brand, product, and category managers to align on quarterly goals and marketing priorities.
• Drive cross-functional collaboration across teams including Product, Engineering, Brand Marketing, Email, Social, Content, and Category Management to deliver cohesive go-to-market plans.
• Collaborate with organic social and influencer teams to amplify high-performing influencer content through paid media strategies (e.g., whitelisting, boosting, paid social ads).
• Constantly evaluate new opportunities to scale customer acquisition and retention through experimentation and data-driven decision-making.
• Maintain up-to-date knowledge of search marketing trends, tools, and methodologies to keep campaigns innovative and competitive.

Requirements

• Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or related field (MBA is a plus).
• 8-10 years of experience in performance marketing, paid search, or integrated marketing strategy, ideally in services, e-commerce, or a direct-to-consumer environment.
• Proven hands-on experience building and optimizing Shopping/PMax campaigns using product feeds within the last 3 years.
• Familiarity with feed management tools and automation platforms.
• Advanced analytical skills with experience using tools like SQL, Google Analytics, Tableau, and Excel.
• Strong experience in A/B and multivariate testing, and a track record of turning insights into results.
• Ability to manage multiple cross-functional projects with high attention to detail.
• Strong storytelling and communication skills (written and verbal).
• A self-starter mentality with the ability to thrive in a fast-paced, ambiguous environment.
• Proven ability to drive measurable results across paid campaigns.
• Willingness to travel periodically as needed.

Nice to Have

• MBA degree.