Senior Product Manager (Audience Strategy)

About the Role

Key Responsibilities

• Collaborate with commercial stakeholders and clients to understand and address the needs for Audience Segments.
• Evaluate business impact and ruthlessly prioritize; like most organizations, we have more opportunities and requests than we have resources for.
• Conduct market research to inform and refine the Audience Segments strategy.
• Develop a compelling strategy for growing our Audience Segments, translating that strategy into tangible product requirements.
• Coordinate cross-functionally with engineering, operational and marketing teams to ensure prioritized initiatives are understood and delivered.
• Become, or be willing to grow into, a Subject Matter Expert in Audience activation for Commercial teams to lean on.
• Leverage business intelligence tools and internal analysts to monitor the overall health of Audience Segments and orchestrate problem-solving initiatives when the business impact justifies it.

Requirements

• Ability to assess which opportunities to capitalize on, which problems to solve for - and critically, which to ignore; be confident saying no when it isn't in the overall business's interests to say yes.
• Clear and concise communication, translating technical into the non-technical; comfortable speaking in front of groups in meetings and presentations.
• Coordination and organization skills across a large, complex matrix organization.
• Ability to thrive in an agile environment where small continuous iterations are preferred over large deliverables.
• Strategic thinking and storytelling; in particular, the ability to craft a compelling story for where your domain is headed so that others come with you.

Nice to Have

• Bachelor's degree with a business or technical focus such as Marketing, Business Administration, Computer Science, Statistics or a related field.
• At least 5 years of experience in Product Management, or Project/Program Management with a product focus.
• Previous experience in Advertising Technology (e.g., data aggregator, SSP, DSP, DMP / CDP) is beneficial.
• Experience or exposure to software product management would be beneficial to articulate requirements for data products.

Qualifications

• Experience in Product Management or Project/Program Management with a product focus.
• Ability to communicate technical concepts to non-technical audiences.
• Coordination skills across large organizations.

Benefits & Perks

• Comprehensive benefits package including health & wellness plans.
• 401(k) retirement plan with a Nielsen match.
• Generous paid time off policy.
• Company provided car for those who qualify.
• Discretionary incentive/bonus if eligible.