Senior Product Manager, Digital Marketing

About the Role

Key Responsibilities

• Collaborate with cross-functional teams including engineering, design, and marketing to define product requirements, prioritize features, and drive product roadmap execution for Entrata's digital marketing solutions.
• Lead cross-functional teams in the end-to-end product development lifecycle, integrating AI capabilities to enhance user experiences and streamline processes.
• Define and communicate product vision, strategy, and roadmap that aligns with business objectives and customer needs.
• Develop and maintain detailed product requirements, user stories, and specifications for development teams in the US and in India.
• Spearhead the development and deployment of AI algorithms for marketing optimization, working closely with data scientists and engineers to refine models and improve lead qualification accuracy.
• Conduct market research and competitive analysis to identify trends, opportunities, and areas for innovation within the property management digital marketing and advertising space.
• Monitor key performance metrics, such as CPAL, and user feedback to iterate on product enhancements, address pain points, and drive continuous improvement across our digital marketing product suite.
• Work directly with customers and prospects to evangelize the solutions you build and drive adoption and PLG.
• Previous experience working with cross-functional, geographically dispersed teams and enterprise customers.

Requirements

• Bachelor's degree in Computer Science, Engineering, Business Administration, Marketing, or a related field.
• 2+ years of experience in product management, with a focus on digital marketing, ad-tech, or related software solutions.
• Fluent in applied AI and LLMs across the SDLC, with expertise in advanced prompting, context engineering, agentic tool use, and designing AI-augmented workflows that drive automation, precision, and scale.
• Proven track record of successfully managing the end-to-end product lifecycle, from concept to launch and iteration.
• Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to effectively engage with stakeholders at all levels.
• Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and driving results.

Nice to Have

• Master's degree in Business Administration, Computer Science, or a related field.
• Experience working with AI-driven technologies and machine learning algorithms in a product management capacity.
• Familiarity with digital marketing tools like Google Analytics, SEO platforms (e.g., SEMrush, Moz), and digital advertising platforms.
• Understanding of modern software development methodologies, such as Agile or Lean.
• Experience in the property management or real estate industry, with a focus on SaaS solutions.
• Certification in product management (e.g., Pragmatic Marketing, Certified Scrum Product Owner).
• Previous experience working with cross-functional, geographically dispersed teams and enterprise customers.

Benefits & Perks

• Flexible and transparent culture with remote and hybrid work options.
• Generous vacation time and frequent company recharge days for work-life balance.
• Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.
• HSA/FSA options and employer-paid disability benefits for eligible employees.
• Access to 401(k) or similar retirement plans with employer matching.
• Wellness initiatives promoting physical and mental well-being, including onsite gym access, mental health resources, wellness challenges, and employee assistance programs.
• Family-centric leave policies supporting new parents during significant life events.
• Entrata Cares programs offering volunteerism, charity events, and community engagement.
• Exclusive Previ cell phone plan and discounts on services or local business partnerships.
• Bi-annual swag drops for employees.