Senior Product Manager, Market Research

About the Role

Key Responsibilities

• Identify emerging trends or untapped opportunities to expand Ontada's service offerings, drive competitive differentiation, operational efficiency, and new revenue streams.
• Define and evolve the strategy for the Ontada Market Research offerings to Life Science companies, including product positioning, scalable pricing strategies, and a product line roadmap.
• Set and achieve financial and performance goals aligned with Ontada's growth strategy, lead revenue forecasts and long-range planning, and collaborate cross-functionally to close revenue gaps.
• Manage research projects from inception to completion, including budgeting, timelines, and coordination with customers and team members, leveraging project management tools.
• Ensure recruitment of qualified responders using digital platforms and data-driven strategies to improve targeting, speed, and quality.
• Execute advisory boards, focus groups, surveys, and interviews, ensuring seamless planning, delivery, and reporting.
• Deliver strategic market research consulting services to Life Science customers, leveraging analytics platforms to enhance insights.
• Develop research tools such as discussion guides, questionnaires, and presentations.
• Facilitate and moderate customer feedback sessions with healthcare professionals, researchers, and decision-makers to elicit insights.
• Oversee analysis of qualitative and quantitative data, synthesize findings into strategic reports with actionable recommendations.
• Provide expertise in marketing, promotion, and sales training to drive adoption of Market Research offerings.
• Lead external and internal promotional strategies to increase awareness and adoption of services.
• Design and oversee sales training to ensure effective communication of product features and benefits.
• Establish automated feedback loops to capture and analyze customer satisfaction data for continuous improvement.
• Drive the establishment of a Customer Insights Center of Excellence with automated data pipelines and analytics frameworks.
• Collaborate on developing a data-informed insights roadmap and deploy scalable analytics tools to uncover trends in provider behavior.

Requirements

• 7+ years of hands-on experience in quantitative and qualitative market research, analytics, and market research tools/software.
• Experience in B2B environments preferred, with oncology or life sciences industry experience a plus.
• Ability to work independently and manage multiple projects simultaneously.
• Demonstrated product ownership mindset, with ability to develop strategies, manage product portfolios, and meet financial objectives.
• Hands-on experience with designing and conducting primary and secondary market research.
• Expertise in moderating pharmaceutical focus groups with industry-specific compliance standards.
• Proven ability to extract and analyze customer insights and translate data into actionable recommendations.
• Strong analytical skills and attention to detail in project management.
• Excellent client management and presentation skills.
• Proficient in Qualtrics, Tableau, Power BI, and Asana.
• Entrepreneurial mindset, flexibility, and cross-functional leadership skills.
• Bachelor's degree required; Master's degree in marketing, Business Administration, Market Research, or related field preferred.

Nice to Have

• Experience with research in the context of clinical studies.

Qualifications

• Bachelor's degree required.
• Master's degree in marketing, Business Administration, Market Research, or related field preferred.

Benefits & Perks

• Competitive compensation package as part of Total Rewards.
• Pay range from $121,300 to $202,100, with potential bonuses and incentives.
• Additional benefits detailed on McKesson's benefits page.