Senior Product Manager Marketing Automation

Cisco

Full Time

Senior

10 days ago

Job Description

About the Role

The Senior Product Manager Marketing Automation at Cisco Systems, Inc. is responsible for shaping the future of Cisco's marketing operations and customer engagement strategies. This role acts as a crucial bridge between business goals and technical execution, leading product roadmaps related to Customer and Partner Digital Experience initiatives. The position involves collaborating across teams to deliver transformative solutions that support Cisco's digital transformation, empower partners, and enhance customer experience.

Key Responsibilities

Partnering with the Marketing and CX teams to deliver enterprise-wide marketing automation and customer and partner engagement solutions.
Integrate usability studies, research, and market analysis into product requirements to improve user satisfaction, and work directly with engineering team members to build solutions that tackle business challenges.
Develop product vision and strategy working closely with Marketing, IT, CX, and BU teams to align efforts with broader business goals, prioritize product roadmap, and define product requirements, priorities, timelines, metrics, and outcomes.
Resolving roadblocks as an escalation point to keep the roadmap on track, while offering scalable solutions to complex problems.
Ensuring product development meets the requirements of the business and enables a seamless customer and/or partner experience.

Requirements

10+ years of experience in program or project management.
5+ years in marketing automation, digital marketing roles, strategy and planning.
Expertise in marketing automation platforms, such as Adobe Experience Manager, Salesforce Marketing Cloud, Salesforce, Marketo, and Eloqua.
A proven track record of translating business strategies into actionable technical requirements.

Nice to Have

Familiarity with tools like WordPress or similar CMS platforms.
Experience with Adobe, Oracle, or related marketing automation products.
Experience working in cross-functional teams and driving high-stakes decisions.
Knowledge of Regulation-based document management and digital marketing channels, such as email, blogs, and lead generation.

Working at Cisco

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

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