Senior Product Manager Marketing Automation

Cisco

RTP, NC

Full Time

Senior

11 days ago

Job Description

About the Role

The Senior Product Manager Marketing Automation at Cisco is responsible for shaping the future of Cisco's marketing operations and customer engagement strategies. The role acts as a crucial bridge between business goals and technical execution, leading product roadmaps related to Customer and Partner Digital Experience initiatives. The team collaborates across Marketing, CX, IT, Operations, and Engineering to deliver transformative solutions that drive customer success and business growth, contributing to Cisco's digital transformation and innovation in marketing automation.

Key Responsibilities

Partnering with the Marketing and CX teams to deliver enterprise-wide marketing automation and customer and partner engagement solutions.
Integrate usability studies, research, and market analysis into product requirements to improve user satisfaction, and work directly with engineering team members to build solutions that tackle business challenges.
Develop product vision and strategy working closely with Marketing, IT, CX, and BU teams to align efforts with broader business goals, prioritize product roadmap, and define product requirements, priorities, timelines, metrics, and outcomes.
Resolving roadblocks as an escalation point to keep the roadmap on track, while offering scalable solutions to complex problems.
Ensuring product development meets the requirements of the business and enables a seamless customer and/or partner experience.

Requirements

10+ years of experience in program or project management.
5+ years in marketing automation, digital marketing roles, strategy and planning.
Expertise in marketing automation platforms, such as Adobe Experience Manager, Salesforce Marketing Cloud, Salesforce, Marketo, and Eloqua.
A proven track record of translating business strategies into actionable technical requirements.

Nice to Have

Familiarity with tools like WordPress or similar CMS platforms.
Experience with Adobe, Oracle, or related marketing automation products.
Experience working in cross-functional teams and driving high-stakes decisions.
Knowledge of Regulation-based document management and digital marketing channels, such as email, blogs, and lead generation.

Qualifications

Educational background is not explicitly specified, but extensive experience in program/project management and digital marketing roles is required.

Benefits & Perks

Access to quality medical, dental and vision insurance.
A 401(k) plan with Cisco matching contribution.
Short and long-term disability coverage.
Basic life insurance and numerous wellbeing offerings.
Up to twelve paid holidays per calendar year, including one floating holiday and a day off for birthdays.
Vacation time off, with flexible policies for exempt employees.
Sick Time Off, with accrual and carryover provisions.
Paid time off for critical or emergency issues and community volunteering.

Working at Cisco

Cisco is committed to innovation and digital transformation, fostering a collaborative and empathetic work environment. The company emphasizes teamwork, global impact, and continuous growth, with a focus on creating meaningful solutions that power the future of data, infrastructure, and security in the AI era and beyond.

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