Senior Product Manager (SEO/Web) - User Growth (San Jose) Senior Product Manager (SEO/Web) - User Growth (San Jose)

Tiktok

San Jose, CA

Full Time

Senior

149k-312k

12 days ago

Job Description

About the Role

The Senior Product Manager (SEO/Web) - User Growth at TikTok is responsible for leading the growth of TikTok's Web product through organic search (SEO). The role involves managing page experience, information architecture, content distribution, KPI frameworks, and experimentation platforms across the full Web product lifecycle. The position requires partnering with external search engine teams, designing and implementing SEO programs, and coordinating with cross-functional teams to operationalize strategies. The role also includes localizing and scaling growth strategies for global markets, ensuring scalability, sustainability, and regulatory compliance across multiple countries and languages.

Key Responsibilities

Lead end-to-end SEO programs including information architecture, structured data, traffic acquisition tactics, and client-side conversion funnels.
Partner directly with external search engine companies and internal search-engine teams to validate strategies and translate findings into product and engineering plans.
Manage full lifecycle product delivery from business analysis and roadmapping through solution design, development, launch, and continuous iteration.
Mobilize cross-functional stakeholders (product, engineering, data, content, operations) to ensure timely, high-quality execution.
Localize and scale growth strategies for global markets by adapting information architecture, metadata, and distribution pathways to regional, linguistic, and cultural differences.

Requirements

Minimum of 3+ years of product experience in internet or digital businesses with exposure to Web products, content distribution, or user-growth initiatives.
Experience or involvement in SEO/search/recommendation projects is a strong plus.
End-to-end product mindset that connects business objectives to technical implementation.
Proven experience working with large third-party platforms or technical teams to align requirements and integrate external rules or technologies into product roadmaps.

Nice to Have

Ability to craft deep, multi-dimensional strategies in complex business contexts with a focus on long-term value and systematic growth.
Experience or motivation for cross-border and cross-cultural product rollout.
Excellent cross-team collaboration and project management skills, along with strong logical thinking and communication skills.

Qualifications

Educational background is not explicitly specified, but a minimum of 3+ years of relevant product experience is required.

Benefits & Perks

Competitive base salary ranging from $149,040 to $311,600 annually, with potential bonuses and stock options.
Medical, dental, and vision insurance from day one.
401(k) savings plan with company match.
Paid parental leave and fertility treatment coverage with a $20,000 lifetime maximum.
Short-term and long-term disability coverage, life insurance, wellbeing benefits.
10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time (prorated upon hire).

Working at Tiktok

TikTok emphasizes employee well-being through hybrid work arrangements, mental health support via EAP and Headspace, and a commitment to diversity with 9 employee resource groups including WOMEN ERG. The company values gender diversity, fair treatment, and supportive management, with high employee satisfaction ratings and a supportive, inclusive environment.

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