Senior Product Marketing & Communications Manager

april

New York, NY

Full Time

Senior

120k-150k

30 days ago

Job Description

About the Role

april is looking for a Senior Product Marketing & Communications Manager who can bridge product, marketing, and client success to drive taxpayer adoption post-sale and influence how we win new business. This role is primarily focused on B2C adoption marketing through our partners: supporting our clients' marketing teams to successfully launch and grow april-powered tax experiences inside their apps. You'll also work closely with our Sales and Client Success teams to feed real-world insights back into our pre-sale product positioning and pricing strategies. You'll be hands-on building product communications like lifecycle messaging, landing pages, and pricing materials that move the needle on sign-ups and completions. If you want to build a new fintech category, shape how embedded tax gets marketed to millions of taxpayers, and work closely with a tight, senior team—this is it.

Key Responsibilities

Build onboarding flows, lifecycle communications, and product marketing assets (email sequences, push, in-app, landing pages) that drive end-user adoption and engagement
Work closely with Product, Sales, and Client Success to ensure adoption marketing is tightly aligned with product capabilities and partner goals
Partner with our clients' marketing teams to co-create and implement taxpayer communications that are embedded inside their apps and experiences
Create plug-and-play templates, playbooks, and marketing toolkits to help partners go live faster and market more effectively
Surface insights from post-sale adoption work to help refine pre-sale messaging, pricing strategies, and competitive differentiation
Collaborate with Sales on updating product collateral and partner enablement materials based on what's resonating
Conduct market research and competitive analysis to support positioning, pricing, and go-to-market decisions
Own writing and editing for B2B and B2C marketing communications
Use AI tools as a force multiplier to do more with less

Requirements

5-8 years of experience in product marketing, lifecycle marketing, or growth marketing at fintechs, startups, or high-growth companies
Experience working on complex products and ability to learn quickly with SMEs
Ability to create landing pages, onboarding communications, and user-facing messaging independently
Understanding of pricing, market analysis, and product positioning strategies
Comfort with designing customer journeys and working in new platforms and tools, including managing a Braze instance
Highly cross-functional with strong communication skills, effective meeting facilitation, and team alignment abilities
Ability to thrive in small teams where strategy and execution are closely linked
Fast-paced, clear thinking, and action-oriented mindset

Nice to Have

Experience with AI tools as a force multiplier
Familiarity with fintech or high-growth company environments
Experience with API-first infrastructure and data integrations

Qualifications

Relevant professional experience in product, lifecycle, or growth marketing

Benefits & Perks

Competitive salary range of $120K - $150K

Working at april

april is a company that values building innovative fintech solutions with a focus on real-time tax intelligence, seamless data integrations, and empowering partners to deliver more value. The team is tight-knit, strategic, action-oriented, and committed to shaping the future of embedded tax solutions.

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