Senior Product Marketing Lead

About the Role

Key Responsibilities

• Develop and refine solution and product messaging that clearly communicates Ridgeline's value to current and prospective customers across segments
• Create, manage, and evolve persona-based messaging frameworks to ensure resonance across all go-to-market channels and buyer stages
• Support go-to-market enablement by contributing to and maintaining a suite of market-facing materials
• Serve as the primary marketing liaison to Product Management and Product Strategy, working closely to shape roadmap communications, inform product strategy with market insights, and support go-to-market planning for new features, SKUs, and platform capabilities
• Lead cross-functional initiatives such as campaign planning, content development, and sales enablement to amplify product value
• Apply deep understanding of the investment management industry to gather and analyze competitive intelligence, and identify emerging trends to expand Ridgeline's total addressable market
• Partner with Sales, Content, Brand, and Demand Generation to tailor messaging and drive the successful adoption of new features and solutions
• Develop and own collateral including buyer guides, pitch decks, one-pagers, case studies, and web content that highlights product differentiation and business value
• Track and report the performance of product marketing strategies against key metrics and business goals, optimizing for greater impact

Requirements

• 5+ years in product marketing roles, ideally in B2B fintech, SaaS, or investment management technology environments
• Proven ability to build and implement persona frameworks, messaging architectures, and go-to-market strategies
• Strong experience collaborating closely with Product teams to influence roadmap, positioning, and feature prioritization
• Deep understanding of the investment management industry, client workflows, and buyer personas
• Exceptional storytelling, communication, and presentation skills; writing samples may be requested
• Demonstrated project management skills and ability to drive cross-functional initiatives to completion
• Proficiency with tools such as HubSpot, Salesforce, Figma, and Google Analytics
• Bachelor's degree in Marketing, Communications, Business, or related field
• Willingness to learn about cutting-edge technologies while cultivating expertise in a business domain/problem space
• An aptitude for problem solving
• Ability to communicate effectively

Nice to Have

• Experience in the investment management industry
• Experience at a high-growth B2B software company
• Background in marketing technical or complex products
• Understanding of partner marketing strategies
• Familiarity with brand governance and internal branding programs

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field

Benefits & Perks

• Targeted cash compensation of $165,000 - $192,500, final amount based on experience
• Opportunity for career advancement and impact on the product
• Participation in the Company Stock Plan
• Unlimited vacation
• Educational and wellness reimbursements
• $0 cost employee insurance plans