Senior Product Marketing Manager

About the Role

Key Responsibilities

• Own & Drive Messaging & Positioning - Develop crisp, compelling messaging that articulates the value of our AI products, grounded in customer pain points and market trends.
• Be the Bridge Between Product, Tech, & GTM - Work hand-in-hand with Product and Engineering to deeply understand our roadmap, translate technical capabilities into customer value, and ensure GTM teams are set up for success.
• Operationalize Sales Enablement - Equip sales teams with the tools they need—pitch decks, battle cards, competitive insights, and talk tracks—delivered on time and tailored for impact.
• Lead Proactive, Timeline-Driven Launches - Define go-to-market strategies for new products and features, aligning stakeholders, driving execution, and ensuring every launch hits the market with precision.
• Fuel Content Creation - Develop product collateral, case studies, whitepapers, and thought leadership assets that strengthen our market presence and accelerate sales cycles.
• Be Market & Customer Obsessed - Stay ahead of competitive trends, customer needs, and industry shifts, ensuring our positioning remains sharp and differentiated.

Requirements

• 5+ years of experience in product marketing (or equivalent) in B2B enterprise technology.
• Proven track record of leading GTM initiatives with clear execution timelines.
• Strong storytelling, messaging, and positioning skills.
• Experience building sales enablement programs that drive revenue impact.
• Ability to drive cross-functional alignment between Product, Engineering, Sales, and Marketing.
• Strong bias for action—comfortable making decisions and driving outcomes in a fast-moving environment.
• Proactive & execution-focused mindset.
• Ability to make complex AI technology accessible and understandable.
• Experience working as a cross-functional partner between Product, Engineering, and GTM teams.
• Experience in enterprise technology, AI, and CX is a plus.

Nice to Have

• Experience with AI and customer experience (CX) technology.

Qualifications

• Educational background or certifications are not explicitly specified, but 5+ years of relevant experience in product marketing in enterprise technology is required.

Benefits & Perks

• Salary range of $150,000 - $170,000 per year, depending on qualifications and experience.
• Performance bonus and eligibility to participate in ASAPP's equity plan.
• Work environment that supports hybrid and remote work.