Senior Product Marketing Manager

Credit Karma

Charlotte, NC

Full Time

Senior

159k-181k

30 days ago

Job Description

About the Role

Intuit Credit Karma is a mission-driven company focused on championing financial progress for over 140 million members worldwide. Known for pioneering free credit scores, the company offers a range of financial services including identity monitoring, credit card applications, insurance and loan shopping, and banking accounts. With more than 1,700 employees across multiple offices globally, Credit Karma aims to drive member adoption and engagement through innovative go-to-market strategies across its financial wellness offerings.

Key Responsibilities

Develop marketing strategies and launch plans to drive member adoption and business growth, including opportunity sizing, segmentation, targeting, positioning, messaging framework, and channel strategies.
Analyze behavioral metrics, market/competitive data, business performance data, and customer research to identify growth and improvement opportunities in partnership with research and analytics teams.
Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver GTM plans that meet company goals and KPIs.
Work with product and research teams to influence product strategy and roadmap development.
Partner with product and marketing teams to execute strategies and programs, inspiring action through data-driven insights such as market research and testing plans.

Requirements

BA/BS degree with 8+ years of experience in product marketing at a consumer technology company; MBA highly preferred.
2+ years of experience in product marketing at a large B2C tech company.
Strong knowledge of product marketing fundamentals including audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches.
Deep analytical skills with the ability to think strategically about complex issues and develop insights that drive actions and initiatives.
Proven experience collaborating and influencing cross-functional teams including product, growth marketing, research, analytics, and creative teams.
Excellent communication skills to present strategies effectively to senior leadership and cross-functional teams.

Nice to Have

Demonstrated experience working with product, growth marketing, research, analytics, and creative teams.
High ownership mentality with a willingness to roll up sleeves and delegate effectively.
Comfort working with ambiguity and shifting priorities.
Problem solver mentality: self-motivated, execution-oriented, resourceful, and able to think differently.
Growth mindset.
Fintech and/or Tax experience.

Qualifications

Educational background: BA/BS degree; MBA highly preferred.

Benefits & Perks

Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December

Working at Credit Karma

Credit Karma fosters an inclusive, collaborative, and creative work environment that values diversity and the contributions of all employees. The company is committed to equal employment opportunity and supports internal Employee Resource Groups to promote diversity. It emphasizes professional growth, open communication, and a culture where every voice is heard and valued, with a focus on nourishing an inclusive environment that supports long-term success and innovation.

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