Senior Product Marketing Manager

About the Role

Key Responsibilities

• Conduct in-depth market research by engaging with current and prospective law firm customers through interviews, surveys, and focus groups to uncover pain points, motivations, and decision-making processes.
• Translate data-driven learnings into actionable insights to influence product development and strategy.
• Collaborate closely with product management to integrate market and user insights into the product roadmap for greenfield areas, ensuring alignment with validated customer needs.
• Build and refine detailed buyer personas and user archetypes to inform product decisions, positioning, and content strategies.
• Partner with Product, Finance, and Sales teams to develop and validate packaging and pricing strategies through willingness-to-pay research.
• Own and create product positioning, messaging, and go-to-market plans, including omni-channel campaigns to drive awareness and understanding of new capabilities.
• Assess competitive landscapes and industry trends to identify opportunities and gaps in the market.

Requirements

• At least 5 years of professional experience in product marketing, solutions marketing, market research, or as a senior associate from a law firm with a passion for legal technology.
• Or at least 3 years of management consulting experience working with law firms.
• Strong analytical skills with the ability to interpret qualitative and quantitative data into strategic recommendations.
• Excellent communication skills for internal and customer-facing messaging.
• Ability to influence without direct authority and work effectively with cross-functional teams including Product, Engineering, and Sales.
• Proactive, comfortable working with ambiguity in a fast-paced environment.
• Authorized to work in the United States (note: no visa sponsorship available).

Nice to Have

• Experience defining new product categories and bringing them to market.
• Experience in the legal sector.
• Possession of a Professional Degree, MBA, and/or JD.

Benefits & Perks

• Salary range between $166,000 - $210,000, dependent on experience and skills.
• Equity program and 401(k) retirement plan with company matching.
• Health, dental, and vision insurance, Flexible Spending Accounts.
• Paid parental leave and approximately 10 days of sick leave annually.
• Seventeen paid vacation days plus 11 federal holidays.
• Membership to Modern Health for mental health and wellness.
• Annual learning and development stipend and professional membership dues.
• Company-sponsored life and disability insurance.
• Hybrid work environment with in-office days and work-from-home options.
• Monthly home internet reimbursement and hardware customization options.
• Office located in Uptown Oakland with access to local amenities.
• Snacks, beverages, team events, volunteer time off, and other perks.