Senior Product Marketing Manager

Eagle Eye Networks

Austin, TX

Full Time

Senior

18 days ago

Job Description

About the Role

Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place. The Eagle Eye Cloud VMS (video management system) is the only platform robust and flexible enough to power the future of video surveillance and intelligence. Eagle Eye Networks is based in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo. The company leverages artificial intelligence on its true cloud platform to dramatically reshape the video surveillance and security industry, supporting tens of thousands of companies in more than 90 countries with actionable business intelligence and proactive security solutions.

Key Responsibilities

Conduct ongoing analysis into customers' usage of current products and develop plans to increase adoption of Eagle Eye products and services
Conduct both qualitative and quantitative research projects including win/loss, user testing, messaging tests, in-depth interviews and others to help gain insight into products and markets
Work cross-functionally with Product Management and Marketing resources to lead commercial launches and the coordination of launch activities
Review and redline product and channel collateral and communications to improve messaging and tools to customers
Oversee delivery of app notes, success stories, and case studies as assigned
Plan and participate in the launch of new products/services and brief internal teams about new products and go-to-market priorities
Translate technical details into benefits for the user and create buyer personas based on target audience decision-makers and influencers
Take a vertical approach to the commercialization of products and services and align with strategically identified target verticals and industries
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Build product and portfolio messaging that communicates the vision and value of our products
Craft compelling content for marketing channels to promote our products, services, and brand
Speak and present about products to both external and internal audiences

Requirements

5+ years of experience in Product Marketing, Product Management, and/or Technical Marketing roles
5+ years of experience in the physical security and/or cloud SaaS industry
Must be an excellent writer for multiple channels and applications
Experience in market analysis and competitive research
Familiar with marketing tactics such as integrated marketing campaigns
Excellent communication skills
Detail-oriented and creative
Analytical mind and strong quantitative skills
BS/BA in Marketing, Communications or similar field
MBA preferred

Nice to Have

Experience with technical product positioning and messaging
Knowledge of AI and analytics in video surveillance
Experience working in a startup or fast-growing environment

Qualifications

Educational background in Marketing, Communications or similar field
Relevant professional experience in product marketing or related roles

Benefits & Perks

Competitive medical plan with company offset premiums
100% paid employee dental and vision insurance
Weekly breakfast tacos (Taco Tuesdays)
401k plan with company match
Weekly lunch provided
Snacks available at all times
Unlimited PTO to support work/life balance
Collaborative and innovative work environment

Working at Eagle Eye Networks

Eagle Eye Networks fosters an innovative, collaborative, and diverse work environment where employees' voices are heard and respected. The company values work ethic, passion, and a drive to make a difference, emphasizing work hard, have fun, and contribute to a safer, smarter world.

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