Senior Product Marketing Manager

About the Role

Key Responsibilities

• Be the ‘GTM Owner' of the TotalCloud product line and develop strategies to grow revenue, win customers, and activate the market including new monetization avenues.
• Conduct regular business analysis of the product's revenue metrics such as cross-sell, up-sell, expansion, and renewal, and develop business plans to improve these metrics.
• Develop campaign ideas for pipeline and lead generation, and execute plans to convert leads into closed sales.
• Create thought leadership content including white papers, webinars, emails, and presentations.
• Research the competitive landscape, develop optimized positioning strategies, and support sales with competitive intelligence and education.
• Evaluate pricing and packaging options, including freemium, premium, and bundling with other products to drive adoption and revenue.
• Activate sales plays and pipelines through innovative digital marketing and demand generation campaigns, focusing on product-led growth and sales motions.
• Design, deliver, and train the sales team on value-based product demonstrations.
• Develop sales enablement collateral such as presentations and demo scripts.
• Foster strong customer relationships to gather feedback, understand pain points, and translate insights into product requirements in collaboration with the product management team.

Requirements

• Bachelor's degree in science, technology, or engineering; MBA or equivalent experience preferred.
• 7+ years of experience in product marketing, especially with security products and solutions.
• Proven experience in launching security products and understanding of the security industry.
• Experience in developing external-facing and enablement collateral.
• Proven track record of creating use case demos.
• Strong presentation skills.
• Experience in sales and marketing, including creating technical documentation and speaking engagements.
• Ability to test hypotheses, make data-driven decisions, and promote the product through innovative ideas.
• Ability to articulate and showcase technology for different use cases and audiences, including within the federal space.

Nice to Have

• Understanding of Cloud Security.

Qualifications

• Bachelor's degree in science, technology, or engineering.
• MBA or equivalent experience (preferred).
• 7+ years of experience in product marketing, particularly in security.

Benefits & Perks

• Annual salary guidelines of $145,000 - $175,000.