Senior Product Marketing Manager

About the Role

Key Responsibilities

• Develop and execute go-to-market strategies for Gainwell healthcare and public sector solutions, ensuring clear and consistent messaging that resonates with target audiences.
• Craft and refine product positioning and messaging that differentiates Gainwell's solutions in the market, tailored to public health and Medicaid stakeholders.
• Create and manage a wide range of marketing content, including solution briefs, white papers, case studies, and presentations that support both product-level and account-based marketing efforts.
• Equip sales and account teams with the tools and training needed to effectively communicate the value of Gainwell's solutions, including battlecards, product presentations, and competitive analysis.
• Conduct market research to understand customer needs, market trends, and the competitive landscape, using insights to inform product strategy and marketing messaging.
• Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
• Lead product and solution launches, coordinating with cross-functional teams to ensure successful rollout and strong market adoption.
• Engage with customers, prospects, and sales teams to gather feedback and insights that inform ongoing product development and marketing strategies.
• Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing in the healthcare industry.
• Proven track record of developing and executing successful go-to-market strategies for complex solutions.
• Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies.
• Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
• Strong analytical skills, with the ability to leverage market data and insights to inform product and marketing strategies.
• Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus.
• Ability to work in a fast-paced environment and manage multiple priorities with attention to detail.

Nice to Have

• Experience with marketing automation and CRM tools such as Salesforce and Marketo.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing within the healthcare industry.

Benefits & Perks

• Fully remote role with the flexibility to work from anywhere in the United States.
• Full-time permanent salaried position with a pay range of $111,100.00 - $158,700.00 per year.
• Eligible for company match 401K and other benefits within months of starting.
• Flexible vacation policy after ninety (90) calendar days of employment.
• Comprehensive health benefits, educational assistance, and leadership and technical development academies.
• Opportunities for upward career advancement.