Senior Product Marketing Manager, Amazon Books

Amazon

Seattle, WA

Full Time

Senior

129k-213k

9 days ago

Job Description

About the Role

At Amazon Books, we believe reading is essential for a healthy society; our mission is to inspire readers by making it easy to read more and get more out of reading. We are seeking an experienced Head of Mobile Acquisition to lead mobile growth focusing on Kindle and Goodreads apps. This role will shape the future of how millions of readers discover and engage with books while driving innovation in marketing technology adoption for paid marketing initiatives. This role involves regular communication with senior leadership, both through review mechanisms and standalone projects. The candidate should exercise analytical and creative marketing skills, operate independently in ambiguous situations, and work well with diverse stakeholders. Excellent communication skills are required to negotiate and influence priorities with multiple partners and stakeholders, including senior management. Prior experience in marketing roles, preferably with online or digital businesses, is preferred.

Key Responsibilities

Develop and execute the global mobile acquisition strategy for Kindle and Goodreads apps, driving sustainable user growth and engagement across marketplaces
Build and maintain strategic relationships with key mobile acquisition partners (Apple, Google, Amazon Ads, major ad networks)
Lead app store optimization (ASO) and organic growth strategies partnering with internal and external teams fostering a culture of innovation and data-driven decision making
Own the mobile marketing budget and ROI targets, optimizing spend across channels and geographies
Spearhead the discovery, evaluation, and implementation of new marketing technology solutions to enhance Books paid marketing capabilities
Drive cross-functional collaboration with Product, Engineering, Analytics, and Marketing teams to achieve mobile growth objectives
Establish comprehensive measurement frameworks and attribution models to track and optimize mobile acquisition efforts

Requirements

Experience building, executing and scaling cross-functional marketing programs
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience leading go-to-market for consumer software or hardware product launches
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Nice to Have

Experience using SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting

Qualifications

Experience in marketing roles with online or digital businesses

Benefits & Perks

Competitive salary range from $128,600/year to $212,600/year depending on geographic location and experience
Equity, sign-on payments, and other forms of compensation may be provided
Full range of medical, financial, and other benefits
Workplace accommodations and support for applicants with disabilities