Senior Product Marketing Manager, Client Sales - Remote

About the Role

Key Responsibilities

• Monitor the market and conduct comprehensive market research to identify trends and ensure a deep understanding of our buyers.
• Conduct thorough competitive intelligence gathering and analysis, including documenting feature sets and pricing to develop clear positioning and messaging that differentiates our offerings.
• Develop and maintain a deeper perspective on our client landscape to gather insights, shape client growth and retention strategies, and inform product pricing, packaging, and roadmap prioritization.
• Build, maintain, and expand a suite of foundational client marketing assets—such as pitch decks, one-pagers, member stories—to support upsell and renewal conversations.
• Partner with Analytics to develop scalable reporting processes and templates that highlight the value of existing products and build the case for upsell opportunities.
• Collaborate with Growth Marketing and Corporate Communications to identify and develop case studies demonstrating the impact of our products and services.
• Work with Client Success, Sales, and Solutions Consulting to provide strategic support and tailored assets for high-value client meetings aimed at retention and upsell.
• Maintain internal Confluence pages related to assigned products and features.
• Drive and partner on projects that increase team efficiency and support operational scale.

Requirements

• 3 years of experience in healthcare.
• 7 years of experience in product marketing, with a strong focus on client marketing and upsell enablement.
• 2 years of experience conducting market research and competitive analysis.
• 2 years of experience with product positioning, messaging, and data-driven storytelling.
• Exceptional analytical skills with the ability to interpret complex data, extract key insights, and tell compelling stories using statistics.
• Experience creating high-quality sales collateral, including presentations, proposals, and enablement materials.
• Strong project management skills with the ability to manage multiple projects concurrently and meet tight deadlines.
• Highly organized and detail-oriented with a proven track record of delivering results in a fast-paced environment.
• Proficient in using Google and/or Microsoft Suite of products.
• Excellent written and verbal communication skills, with the ability to clearly communicate complex ideas.
• Strong interpersonal skills and ability to build cross-functional relationships with sales, product, and other teams.
• Deep understanding of employer healthcare challenges and how to connect them to our products and services.

Nice to Have

• Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
• Experience selling complex products in the employer benefits space.

Qualifications

• Proven ability to conduct market research and perform competitive analysis
• Strong storytelling and asset creation skills
• Ability to interpret complex data and tell persuasive stories using statistics
• Experience creating sales collateral such as presentations and proposals
• Excellent project management skills
• Highly organized and detail-oriented
• Effective communication skills, both written and verbal
• Ability to build relationships and work cross-functionally
• Understanding of healthcare industry challenges and solutions

Benefits & Perks

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage with multiple plan options
• Full suite of telemedicine and healthcare navigation products at no cost for employees and dependents
• Generous Paid Time Off (PTO) and Discretionary Time Off (DTO)
• 12 weeks of 100% Paid Parental Leave
• Family Building Benefit with fertility coverage and up to $25,000 for surrogacy and adoption assistance
• Paid compassionate leave for pregnancy, surrogacy, adoption, or fertility treatments
• 11 paid holidays with one floating holiday
• Work-from-home reimbursement
• 24 hours of Paid Volunteer Time Off (VTO) annually