Senior Product Marketing Manager - Competitive Intelligence

About the Role

Key Responsibilities

• Conduct in-depth, ongoing research and analysis of competitors' strategies, products, positioning, pricing, and market trends, consolidating actionable insights on a quarterly cadence.
• Maintain a detailed repository of competitive intelligence, segmenting top competitors and tracking their moves and field tactics.
• Develop and deliver high-impact sales enablement materials, including battle cards, competitive briefs, objection-handling guides, and internal presentations to empower sales teams in competitive deals.
• Design and execute sales plays and support the campaigns team in running strategic competitive campaigns, ensuring alignment with go-to-market priorities.
• Lead regular training sessions for sales and customer-facing teams, ensuring they are equipped with the latest competitive insights and strategies.
• Partner closely with product management, sales, marketing, and executive stakeholders to communicate market shifts and influence product strategy and messaging.
• Perform win/loss analysis and gather insights from sales deals, customer feedback, and third-party research to inform recommendations and drive strategy.
• Rapidly respond to major competitor announcements with timely analysis and guidance for internal teams.
• Contribute to thought leadership by sharing market and competitive trends through newsletters, reports, and presentations.

Requirements

• 5+ years of experience in product marketing, competitive intelligence, market research, or a related field, preferably in SaaS, cloud, or technology sectors, especially in Digital Experience Platforms, Artificial Intelligence, Personalization or Content Management / Content Operations.
• Demonstrated expertise in conducting deep-dive competitive analysis and synthesizing complex information into clear, actionable insights.
• Proven ability to develop and deliver high-quality enablement materials and training for sales and go-to-market teams.
• Strong cross-functional collaboration skills, with experience partnering with sales, product, and marketing teams to drive business outcomes.
• Excellent written and verbal communication skills, with the ability to articulate technical and strategic concepts to diverse audiences.
• Competitive, detail-oriented mindset with a passion for clarity, accuracy, and depth in all deliverables.
• Experience with competitive intelligence tools and platforms is a plus.
• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Nice to Have

• Self-starter who thrives in a fast-paced, dynamic environment.
• Analytical thinker with a knack for uncovering insights and trends.
• Strong public speaking and presentation skills.
• Experience in developing and executing competitive campaigns in collaboration with marketing teams.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Benefits & Perks

• Join an ambitious tech company reshaping the way people build digital experiences.
• Full-time employees receive Stock Options for the opportunity to share in the success of our company.
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• Work-Life balance and You Time with a generous amount of paid time off, including vacation days, sick days, compassion days, education days, and volunteer days.
• Company paid parental leave to care for and focus on your growing family.
• Use your personal annual education budget to improve your skills and grow in your career.
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and team activities.
• An annual wellbeing stipend to care for your physical, financial, or emotional health.
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees.