Senior Product Marketing Manager, Crypto

Social Finance

New York, NY

Full Time

Senior

109k-204k

13 days ago

Job Description

About the Role

Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role involves leading SoFi's go-to-market strategy for Crypto, defining value propositions, developing multi-channel acquisition and engagement strategies, collaborating with cross-functional teams, and influencing product development to support SoFi's re-entry into the crypto space.

Key Responsibilities

Drive Crypto growth by leading cross-functional and cross-channel teams to drive in-market success
Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
Lead Crypto's end-to-end promotion strategy, including promotion concepting, project management, analysis, iteration, and budget evaluation to optimize acquisition and engagement and drive incrementality
Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels
Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
Partner with the Brand & PR team to drive Crypto awareness via upper funnel marketing
Work with Product to inform ongoing iteration and expansion of Crypto features and capabilities to break down barriers in traditional finance and redefine the role crypto can play in members' financial lives

Requirements

7+ years of Product Marketing and/or Growth Marketing experience
Bachelor's degree
Experience driving rapid growth for a financial technology product
Experience combining strategic thinking with tactical execution and project management skills
Partnering with Research to deliver actionable insights
Use of data to drive strategy, execution, and optimization
Eagerness to roll up your sleeves and get things done
Problem-solving in a fast-paced, self-driven environment
Experience building from ground up and taking products from 0 to 1

Qualifications

Bachelor's degree

Benefits & Perks

The base pay range for this role is $108,800.00 - $204,000.00, with final offer based on experience, skills, and location
Eligible for bonus, long-term incentives, and competitive benefits
Comprehensive and competitive benefits available via the Benefits at SoFi page

Working at Social Finance

SoFi is committed to embracing diversity and offers reasonable accommodations to candidates with disabilities. The company values equal employment opportunities regardless of race, color, religion, sex, gender identity, national origin, age, disability, marital status, sexual orientation, or veteran status. SoFi hires the best qualified candidates without regard to protected characteristics and considers qualified applicants with arrest and conviction records. The company emphasizes a collaborative, innovative, and inclusive work environment.

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