Senior Product Marketing Manager

About the Role

Key Responsibilities

• Drive the execution of integrated product marketing strategies for CoCounsel Drafting in close partnership with various areas such as Marketing Strategy, Campaign Planning, Demand Generation, and Product Management to further sales and revenue growth and achieve overall market success in line with goals and objectives.
• Develop and evangelize the CoCounsel Drafting value proposition and messaging, and collaboratively work across functions to ensure that it is positioned and prioritized accurately within go to market campaigns, demand generation, and sales assets.
• Develop and drive adoption of marketing materials such as collateral, customer case studies and competitive analysis, which support each phase of the marketing nurture cycle and buyer's journey.
• Own the marketing launch of new CoCounsel Drafting skills/capabilities.
• Understand customers' workflow and pain points and how CoCounsel Drafting addresses those pain points.
• Project manage mid-to-bottom funnel content creation with internal resources and outside writers and agencies.
• Monitor and interpret performance to plan for marketing initiatives and make recommendations to pivot messaging in order to achieve goals and objectives.
• Distill and prioritize complex information into guiding principles and simple, compelling marketing messages focused on customer problems.
• Weave together CoCounsel Drafting capabilities, market trends and customer problems into compelling stories that can be digested and used by our internal teams to drive sales.
• Create marketing assets, sales enablement tools and other go to market deliverables.

Requirements

• Bachelor's degree in business, marketing or related field.
• 5+ years of relevant marketing experience.
• Have a passion for learning new technologies, AI and bring a sense of drive to work every day.
• Working knowledge of the Pragmatic Marketing framework.
• Experience with product positioning and value proposition development, product management, product launches and marketing analytics in a B2B omnichannel marketing organization.
• Experience in the software, information services and/or relevant industries strongly desired.
• Previous success partnering with Product Management / Development and leadership teams.
• Proven history of being a results-oriented self-starter with the ability to build effective cross-functional relationships through strong interpersonal skills.
• Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensuring coordination across these groups.
• Strong written and verbal communication skills, with ability to influence and motivate all levels of an organization.
• Knowledge or experience related to the legal industry helpful but not required.

Nice to Have

• Knowledge or experience related to the legal industry.

Qualifications

• In addition to educational background, 5+ years of relevant marketing experience.

Benefits & Perks

• Hybrid Work Model: flexible hybrid working environment (2-3 days a week in the office depending on the role).
• Flexibility & Work-Life Balance: Flex My Way policies, work from anywhere for up to 8 weeks per year.
• Career Development and Growth: continuous learning, Grow My Way programming, and skills-first approach.
• Industry Competitive Benefits: flexible vacation, Mental Health Days, Headspace access, retirement savings, tuition reimbursement, incentive programs, wellbeing resources.
• Culture: recognition for inclusion and belonging, flexibility, work-life balance, and company values.
• Social Impact: paid volunteer days, pro-bono projects, ESG initiatives.
• Making a Real-World Impact: supporting justice, truth, transparency, and upholding the rule of law.