Senior Product Marketing Manager, IBM Software Senior Product Marketing Manager, IBM Software

About the Role

Key Responsibilities

• Understand the products and lead team to deliver the actions to meet the business objectives.
• Oversee market and competitive research, build persona profiles that will influence the marketing strategy as a program/portfolio leader.
• Coach and provide feedback to drive the completion of the Marketing Business Plan.
• Develop compelling messaging, value proposition and positioning that communicates client value and IBM differentiation to relevant personas through use case entry points for a portfolio.
• Lead the go-to-market strategies that include tactics and initiatives and activate team including Sales and Ecosystem to drive outcomes such as sales pipeline and revenue targets.
• Lead the Product Marketing function working with leadership from Product Management, Development and Design.
• Lead the new product and feature launches with cross-functional teams driving awareness, considerations, and actions of target buying groups via marketing tactics aligned with their purchase decision process.
• Make decisions based on business performance metrics for the products in the portfolio.
• Lead the team to drive the tactics and initiatives to achieve those goals, measure and monitor key leading and lagging indicators and modify course based on results.

Requirements

• 5+ years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement.
• Proven leader with strategic thinking and hands-on management style.
• Excellent judgment based on data, business/marketing acumen and expert resources.
• Team player who thrives on breakthrough thinking and creativity.
• Exceptional collaboration, cultural sensitivity, and matrix management skills.

Nice to Have

• Success in fast growth technology industry and SaaS products serving a multinational customer base.
• Strong understanding of product-led growth and sales-led growth go-to-market strategies.
• Content, Demand, and/or Field Marketing experience.
• Product Management, technical and/or technical sales skills.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being.
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long-term disability coverage, and opportunities for performance based salary incentive programs.
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs.
• Paid family leave benefits where required by law.
• Training and educational resources on IBM's personalized, AI-driven learning platform.
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences.