Senior Product Marketing Manager, Launch

Pure Storage

Santa Clara, CA

Full Time

Senior

176k-265k

21 days ago

Job Description

About the Role

Pure Storage is seeking a Sr. Product Marketing Manager to lead product launches from conception through release and campaign delivery. In this role, you will prioritize the launch portfolio, drive alignment with executive leadership, and balance the objectives of the product group, marketing, and sales to achieve cross-functional goals. You will represent the launch portfolio in various functions, coordinate executive reviews, develop high-level messaging and narratives, and ensure the seamless progress of launches. This position requires a deep understanding of product launch procedures, strong narrative and analytical skills, and exceptional leadership abilities.

Key Responsibilities

Prioritize launch portfolio (T1, T2, T3, Always On) and drive consensus with executive leadership.
Balance objectives of product group, marketing, and sales to achieve cross-functional launch goals.
Become the subject matter expert for the overall launch portfolio and represent it in various launch functions including sales enablement and campaign planning.
Coordinate, prepare, and deliver executive reviews throughout the launch process, working closely with the launch program manager.
Develop and own high-level messaging and narrative for the launch, championing the narrative within various workstreams.
Work closely with launch program management to ensure launches progress as planned, remediate issues, and improve processes.
Create and maintain key documentation, templates, and launch references that define product roadmaps, deliverables, and timelines.
Ensure all aspects of launch are executed and support internal stakeholders, maintaining accountability.

Requirements

Deep understanding of product launch process, procedures, trends, and challenges.
Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
10+ years of experience in marketing, product marketing, or solutions marketing.
Proven track record of developing and executing successful marketing launches and campaigns.
Strong analytical skills and ability to translate complex technical concepts into clear, compelling messaging.
Excellent written and verbal communication skills, including strong narrative skills.
Exceptional leadership skills with the ability to lead cross-functional teams and align executive leadership.
Experience with data, infrastructure/IT, or related technologies is a plus.

Nice to Have

Experience with data, infrastructure/IT or related technologies.

Qualifications

Bachelor's degree in Marketing, Business, or a related field.
10+ years of relevant experience.

Benefits & Perks

Potential for incentive pay and/or equity.
Flexible time off, wellness resources, and company-sponsored team events.
Opportunities for growth and development within a recognized innovative and inclusive workplace.

Working at Pure Storage

Pure Storage celebrates critical thinking, innovation, and trailblazing. The company supports growth and contribution to meaningful work, fosters a collaborative team environment, and values diversity, equity, inclusion, and sustainability. They are committed to creating an inclusive workplace where every voice matters and differences fuel innovation.

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