Senior Product Marketing Manager | Customer Insights

About the Role

Key Responsibilities

• Strategize and execute end-to-end launches to successfully take new features, products, and services to market both internally and externally.
• Partner with product, marketing, and go-to-market teams to drive growth, adoption, and engagement of a select portfolio of platform products and services.
• Craft and deliver compelling messaging that simplifies complex concepts, resonates with customers, and differentiates the company in the market.
• Conduct market research to understand competitors and customers, providing actionable insights to inform product roadmap and marketing positioning.
• Summarize insights to draw meaningful conclusions and communicate findings to influence roadmap and company strategy.
• Develop new sales enablement collateral that communicates complex concepts, technology updates, and product features in a simple, digestible way.
• Drive cross-functional alignment on customer insights, roadmap, addressable markets, and processes.
• Promote a data-driven culture by prioritizing impactful projects that influence business strategy and operational excellence.

Requirements

• 3-5 years of experience in product marketing and/or market insights, with a proven track record in SaaS product launches and strategic insights work.
• Experience in survey design, data analysis, and visualization is preferred, with proficiency in tools such as Tableau, Amplitude, and Looker.
• Strong stakeholder management skills with experience building cross-functional relationships and aligning teams.
• Excellent storytelling skills with experience crafting product positioning and sales narratives.
• Versatility and flexibility to adapt tactics across different geographies, industries, personas, and use cases.
• Highly organized with experience managing cross-functional programs and strong decision-making skills.
• Ability to thrive in a fast-paced environment, balancing multiple projects and focusing on details while thinking at scale.
• A growth mindset with a passion for solving customer problems and working collaboratively.

Nice to Have

• Expertise in survey design, data analysis, and visualization tools such as Tableau, Amplitude, and Looker.

Qualifications

• Experience in product marketing and market insights, specifically in SaaS environments.

Benefits & Perks

• Impactful work that improves how millions of frontline workers and leaders do their jobs and ensures their safety.
• High growth potential and a competitive salary.
• 401k retirement plan.
• Generous medical insurance plans.
• Wellbeing initiatives including subsidized fitness programs and EAP services.
• Paid parental leave.
• Access to professional and personal training and development opportunities.
• Participation in hackathons, workshops, lunch & learns, and community involvement.
• Quarterly celebrations and team events.