Senior Product Marketing Manager | Remote (Minneapolis-St. Paul Area)

About the Role

Key Responsibilities

• Define and execute go-to-market strategies for MHC's intelligent document automation solutions.
• Develop and refine positioning and messaging frameworks that resonate with target personas and drive market differentiation.
• Create compelling sales enablement tools such as presentations, battlecards, one-pagers, and competitive positioning guides.
• Launch new products and major features, partnering with Product Management and Revenue teams to drive awareness and adoption.
• Collaborate with the Demand Generation team to create campaign messaging and content that supports lead generation goals.
• Lead voice-of-the-customer initiatives, including win/loss analysis, customer interviews, and case study development.
• Analyze competitive landscape and market trends to inform product positioning and identify opportunities for innovation.
• Partner with Sales and customer-facing teams to refine buyer personas, value propositions, and objection-handling strategies.
• Collaborate with analysts, influencers, and industry groups to enhance MHC's brand visibility in target markets.

Requirements

• In-depth experience in product marketing responsibilities, including market research, competitive landscape analysis, stakeholder communications, messaging, positioning, and product launches.
• Knowledge of the intelligent document and/or payment automation space, with experience in areas such as Customer Communications Management (CCM), Accounts Payable Automation, AI-powered content generation, or enterprise content management (ECM).
• Experience with financial services, banking, insurance, healthcare, public sector, or other service-related industries.
• Exceptional writing, speaking, messaging, and storytelling skills to communicate product value.
• Experience developing sales enablement materials and product collateral that drive pipeline acceleration and customer adoption.
• Experience engaging with customers to understand needs and incorporate findings into marketing strategies.
• Strong cross-functional collaboration skills and strategic mindset with the ability to handle tactical details.
• Analytical skills to measure and optimize marketing programs and campaigns.
• Familiarity with tools like Salesforce, Gong, HubSpot, ZoomInfo, and others is a plus.

Nice to Have

• Experience with tools like Salesforce, Gong, HubSpot, ZoomInfo, and others.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 5+ years in B2B SaaS product marketing, preferably in the Office of the CFO or fintech space.
• At least 2 years of experience supporting AP automation, payments, or customer/compliance document automation software.

Benefits & Perks

• Workplace Flexibility: In Office, Hybrid or Remote options.
• 401(k) Plan with employer match of 50% up to 4.5% of gross pay.
• Comprehensive medical plans with co-pay or HSA options.
• Dental and Vision Plans with large provider networks.
• Daycare and Medical FSA/HSA plans.
• Group Term Life Insurance of $50,000.
• Generous Paid Time Off (PTO) policies.
• Employee Assistance Program (EAP).
• Voluntary benefits including additional life, critical illness, accident, cancer, hospital indemnity insurance, legal/ID Shield, and pet insurance.
• Parental Leave: Four weeks of paid paternity leave after 1 year, and up to twelve weeks of paid leave for birth parents.