Senior Product Marketing Manager- Photoshop
Adobe
Job Description
About the Role
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! As a Senior Product Marketing Manager on the Photoshop Product Marketing team, you will play a meaningful role in contributing to Photoshop’s short- and long-term business goals. You will influence go-to-market, marketing, and product strategies to accelerate Photoshop’s growth, contribute to business strategy, validate new product and audience opportunities, and drive growth through outbound marketing efforts. This role involves working on global, consumer-facing initiatives that drive consideration, adoption, engagement, and retention of Photoshop across surfaces and audiences, strengthen the creative community, and accelerate profitable growth.
Key Responsibilities
- Define the GTM strategy required to propel Photoshop's growth, including mapping out quarterly strategy and completing outbound marketing efforts with partner teams.
- Partner closely with product teams to understand new and updated features and advise on product marketing strategy, feature prioritization, and key metrics.
- Develop key positioning and messaging for product marketing moments, validated by customers and the community, to drive audience action.
- Collaborate with cross-functional teams such as PR/Communications, Marketing Go-to-Market, Community, Social Data Science, Regional teams, and Legal to define and execute integrated marketing strategies.
- Engage deeply on social platforms to understand and address customer needs and sentiment drivers.
- Set goals and targets to assess the impact of initiatives based on benchmarks and industry standards, continually optimizing efforts.
Requirements
- Product marketing experience with a track record of developing impactful marketing efforts aligned with broader business strategies.
- Exceptional communication skills, including advanced written and verbal abilities, with the capacity to influence executives and peers.
- Deep experience using Adobe Photoshop features and understanding key use cases and workflows.
- Strong, data-driven strategic thinking about market opportunities and customer retention.
- Results-oriented with outstanding analytical skills to inform strategy and optimize plans.
- Ability to influence highly matrixed teams with differing goals and critical metrics.
- BA/BS degree; MBA preferred, or 8+ years of relevant experience in consumer software technology.
- Deep interest and experience using Photoshop for personal or professional use.
- Passion for creativity and empowering creators.
- Ability to define problems amidst ambiguity and act autonomously.
- Experience influencing cross-functional teams with differing goals.
- Patience and adaptability in dynamic, rapidly shifting environments.
- Global culturalization and localization experience.
Nice to Have
- Experience influencing highly matrixed teams with differing goals and critical metrics.
- Global culturalization and localization experience.
Qualifications
- BA/BS degree, MBA preferred, or equivalent practical experience.
- 8+ years of product marketing experience in consumer software technology.
- Deep experience and interest in using Photoshop for personal or professional use.
Benefits & Perks
- Competitive salary range of $120,700 -- $213,400 annually, varying by location and experience.
- Potential eligibility for long-term incentives such as equity awards.
- Additional details on incentives depend on role type and location.
Working at Adobe
Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The company values diversity, innovation, and empowering employees to contribute their ideas and grow within a collaborative environment.
Job Details
About Adobe
Website
adobe.com
Company Size
10000+ employees
Location
Los Angeles, CA
Industry
Software Publishers
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