Senior Product Marketing Manager Senior Product Marketing Manager

About the Role

Key Responsibilities

• Develop and Lead Thought Leadership Strategy: Define, develop, and execute Slack's overarching thought leadership strategy, aligning with product roadmap, business objectives, and market trends.
• Identify key industry trends, customer pain points, and competitive dynamics to inform and shape our thought leadership agenda.
• Create Slack's POV and position Slack as a visionary leader in the future of work, enterprise collaboration, and AI in the workplace.
• Partner closely with cross-functional teams to ensure alignment and amplification of key messages.
• Translate Slack capabilities and strategic initiatives into clear, concise, and compelling narratives for various audiences including customers, analysts, media, and internal stakeholders.
• Develop core messaging frameworks, value propositions, and proof points that differentiate Slack.
• Oversee the creation of high-impact thought leadership content such as whitepapers, research reports, executive presentations, blog posts, articles, webinars, and more.
• Lead digital content efforts for Slack's resource library and blog site, working with subject matter experts on product details.
• Collaborate with internal teams and external agencies to produce content that educates, inspires, and persuades.
• Measure content effectiveness and optimize strategy based on performance data and market feedback.
• Work with Analyst Relations team to build relationships with industry analysts (e.g., Gartner, Forrester, IDC).
• Lead development of analyst-facing narratives, briefings, and presentations to articulate Slack's vision.
• Drive category creation and definition efforts with analysts, influencing research and market guidance.
• Leverage analyst insights to refine messaging and identify new thought leadership opportunities.

Requirements

• 8+ years of experience in product marketing, content strategy, or a related field within a B2B SaaS environment, with experience in a senior management or lead role focused on thought leadership.
• Proven success in category creation/definition or significantly influencing market perception through strategic messaging and analyst engagement.
• Exceptional product marketing skills with the ability to understand complex technical products and translate them into compelling value propositions.
• Mastery of content strategy and development across various formats.
• Strong experience working with industry analysts, building relationships, conducting briefings, and influencing research and reports.
• Outstanding written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
• Strategic thinking and analytical capabilities to synthesize market data, competitive intelligence, and customer insights.
• Executive presence and presentation skills to engage with senior leaders internally and externally.
• Self-starter with a proactive, collaborative work style capable of managing multiple projects in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.

Nice to Have

• Experience in a senior management or leadership role in product marketing.
• Experience in category creation or defining new market paradigms.
• Experience working with AI or enterprise collaboration tools.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• MBA preferred

Benefits & Perks

• Time off and leaves
• Perks such as discounts, commuter benefits, and educational reimbursement
• Mental health, parenting, and childcare resources
• Medical, dental, vision, mental health support
• Paid parental leave
• Life and disability insurance
• 401(k) and employee stock purchasing program