Senior Product Marketing Manager, Solutions

About the Role

Key Responsibilities

• Use case and vertical positioning: Shape the narrative for priority industries and use cases to influence GTM strategy and customer engagement.
• Build solution narratives and GTM plans that map Vercel capabilities to high-impact customer needs.
• Partner with sales, product, and growth to define vertical plays that accelerate adoption and revenue.
• Develop solution briefs, case studies, demos, and pitch materials tailored for industry-specific needs.
• Collaborate with content and design teams to create high-impact storytelling assets for campaigns, events, and outbound programs.
• Translate complex technical features into compelling business value for non-technical audiences.
• Conduct customer and market research to identify trends, whitespace, and emerging needs across segments.
• Create and maintain buyer personas, customer journey maps, and vertical opportunity assessments.
• Leverage competitive and win/loss insights to sharpen differentiation and drive adoption in key markets.
• Be a key player in product launch strategy for new AI capabilities, especially those aligned with core solutions and verticals.
• Partner with demand generation and campaign teams to align messaging with funnel strategy and audience targeting.
• Work closely with product and customer success to feed back learnings and inform roadmap decisions.

Requirements

• 5+ years in Product Marketing with experience owning GTM strategy, solution/vertical messaging, and sales enablement.
• Deep understanding of how to market solutions, not just features, focusing on customer problems and outcomes.
• Strong storyteller with a track record of simplifying developer-focused products.
• Strategic yet hands-on, with the ability to dive into details to execute, iterate, and scale.
• Experience partnering closely with sales, product, and marketing teams to deliver full-funnel impact.
• Comfortable with ambiguity and high-growth environments, able to prioritize what matters and move fast.

Nice to Have

• Experience with developer-focused products and solutions.
• Experience working in high-growth or ambiguous environments.
• Ability to translate technical features into business value for diverse audiences.

Qualifications

• Experience in product marketing, specifically for developer-focused products.
• Proven ability to own GTM strategy, messaging, and sales enablement.

Benefits & Perks

• Competitive compensation package, including equity.
• Mentorship and opportunities to build your network and skills through events.
• Flexible Time Off.
• Provision of gear and a WFH budget to outfit your workspace.
• Salary range for San Francisco, CA: $148,000 - $222,000, with adjustments based on location and experience.