Senior Product Marketing Manager - Solutions

About the Role

Key Responsibilities

• Use case and vertical positioning: Shape the narrative for priority industries and use cases to influence GTM strategy and customer engagement.
• Build solution narratives and GTM plans that map Vercel capabilities to high-impact customer needs.
• Partner with sales, product, and growth to define vertical plays that accelerate adoption and revenue.
• Content and collateral creation: Develop solution briefs, case studies, demos, and pitch materials tailored for industry-specific needs.
• Collaborate with content and design teams to create storytelling assets for campaigns, events, and outbound programs.
• Translate complex technical features into compelling business value for non-technical audiences.
• Market and customer insight: Conduct customer and market research to identify trends, whitespace, and emerging needs across segments.
• Create and maintain buyer personas, customer journey maps, and vertical opportunity assessments.
• Leverage competitive and win/loss insights to sharpen differentiation and drive adoption in key markets.
• Be a key player in product launch strategy for new AI capabilities, especially those aligned with core solutions and verticals.
• Partner with demand generation and campaign teams to align messaging with funnel strategy and audience targeting.
• Work closely with product and customer success to feed back learnings and inform roadmap decisions.

Requirements

• 5+ years in Product Marketing with experience owning GTM strategy, solution/vertical messaging, and sales enablement.
• Deep understanding of how to market solutions, not just features, focusing on customer problems and outcomes.
• A strong storyteller with a track record of simplifying developer-focused products.
• Strategic yet hands-on approach, with the ability to dive into details to execute, iterate, and scale.
• Experience partnering closely with sales, product, and marketing teams to deliver full-funnel impact.
• Comfortable with ambiguity and high-growth environments, able to prioritize what matters and move fast.

Nice to Have

• Experience working in or with developer-focused products and solutions.
• Knowledge of AI, cloud infrastructure, or related technical domains.
• Experience working in or with industries such as tech, SaaS, or digital platforms.

Qualifications

• Educational background is not explicitly specified, but 5+ years of relevant product marketing experience is required.

Benefits & Perks

• Competitive compensation package, including equity.
• Mentorship and opportunities to attend events to build your network and skills.
• Flexible Time Off.
• Provision of gear needed to do your role and a WFH budget for setting up your workspace.