Senior Product Marketing ManagerNew

About the Role

Key Responsibilities

• Develop and execute the go-to-market strategy for Stessa, Mynd, and RentPrep, aligning with overall retail business objectives.
• Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and differentiation opportunities.
• Define clear and compelling product positioning, messaging, and value propositions that resonate with our target retail audience.
• Serve as the subject matter expert on our retail products and target customers, informing product strategy and marketing campaigns.
• Lead the creation of high-impact marketing materials, including website content, sales collateral, case studies, product videos, and presentations.
• Manage the product launch process, collaborating with cross-functional teams to ensure successful, synchronized launches.
• Develop and implement sales enablement programs, providing the sales and support teams with the tools, training, and resources they need to effectively sell our products.
• Partner with the content marketing team to develop content strategies that educate and engage our audience at every stage of the funnel.
• Conduct customer interviews and gather feedback to inform product development and messaging.
• Partner with the Product Management team to influence the product roadmap and ensure market-driven features are prioritized.
• Collaborate with the Marketing & Growth team to create and execute campaigns that drive demand and adoption.
• Work closely with the Sales team to understand their needs, refine messaging, and provide essential enablement materials.
• Engage with Operations and Customer Success teams to gain insights into customer pain points and product usage, which will inform messaging and positioning.

Requirements

• 7+ years of product marketing experience, with a proven track record of successfully launching and scaling B2B or B2C SaaS products.
• Experience in real estate, proptech, or a related field is a plus.
• Proven history of developing and implementing go-to-market strategies.
• Experience in creating compelling marketing content and sales enablement materials.
• Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority.
• Deep understanding of modern product marketing methodologies.
• Strong analytical skills with the ability to use market data and customer insights to drive strategic decisions.
• Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• A strategic thinker with a knack for translating technical features into customer benefits.
• Familiarity with content marketing, lead generation, and product analytics.
• Bachelor's degree in Marketing, Business, or equivalent experience.

Nice to Have

• Prior experience in a high-growth company, navigating scaling challenges.
• Experience with the real estate investment lifecycle, property management, or landlord services.

Qualifications

• Bachelor's degree in Marketing, Business, or equivalent experience.

Benefits & Perks

• Generous PTO Policy
• 12 Paid Holidays
• Volunteer Time Off
• Paid Parental Leave
• 401k Program
• Wellness and home office/cell phone subsidies
• Robust health, dental, vision insurance, and more