Senior Sales & Marketing Automation Manager

About the Role

Key Responsibilities

• Lead the project management for the migration to a new marketing automation platform, including planning, documentation, reporting, and governance.
• Identify, evaluate, and implement new features and integrations within the marketing tech stack to improve operational efficiency.
• Partner with the Digital Campaigns Lead to implement sophisticated email nurture strategies, ensuring delivery of the right message at the right time while maintaining communication governance.
• Analyze and improve the end-to-end lead flow and sales processes to ensure data accuracy and efficiency.
• Maintain high standards for data integrity across all systems.
• Develop and maintain reports and dashboards to track key performance metrics related to demand generation and sales activities.
• Analyze data to provide actionable insights and recommendations to marketing and sales leadership.
• Assist with the administration of our Salesforce.com instance and our marketing automation tool.
• Create and maintain clear documentation and training materials for our sales and marketing tools.

Requirements

• Experience in marketing operations or a similar role with a focus on marketing automation.
• Strong knowledge of a major marketing automation platform (e.g., Marketo, HubSpot, Pardot) and Salesforce.com.
• Experience managing marketing technology projects, such as platform migrations or integrations.
• Excellent analytical skills with the ability to turn data into clear insights and recommendations.
• A self-starter with strong problem-solving skills and the ability to manage multiple projects.
• A commitment to data quality, process efficiency, and clear documentation.
• Good communication skills, with experience training end-users on technology platforms.
• Bachelor's Degree in Business, Software, Marketing, or related field.
• 5+ years of experience with administration and development of Sales and Marketing Automation tools.
• 3+ years experience training end users on Sales and Automation tools.
• Experience in developing end user training materials.
• 3+ years end user support on Sales and Marketing automation tools.

Qualifications

• Bachelor's Degree in Business, Software, Marketing, or related field.
• 5+ years of experience with administration and development of Sales and Marketing Automation tools.
• 3+ years experience training end users on Sales and Automation tools.
• Experience in developing end user training materials.
• 3+ years end user support on Sales and Marketing automation tools.