Senior Salesforce Marketing Cloud Consultant

Dentsu International

Belgrade, MT

Full Time

Senior

8 days ago

Job Description

About the Role

Dentsu is a global marketing and advertising agency network founded in Tokyo in 1901, operating in over 145 countries. It specializes in creating meaningful media experiences, original content production, and influencer programs. The company combines Media, Customer Experience Management, and Creative to drive business transformation and sustainable growth. As part of Merkle, a leading digital transformation agency, Dentsu focuses on improving customer experience and delivering world-class solutions. The role of Senior Salesforce Marketing Cloud Consultant involves working on projects for top global clients, utilizing the latest marketing automation technologies, and contributing to innovative digital marketing strategies within a hybrid work environment based in the Czech Republic or Serbia.

Key Responsibilities

Work on projects to implement the Salesforce Marketing Cloud platform for clients
Build, test, execute, and optimize customer journeys and marketing campaigns
Work with customer data to create segments and data models that meet client requirements
Create content personalization using AMPscript
Automate processes within the Salesforce Marketing Cloud
Advise and consult clients on maximizing platform usage
Conduct workshops with project partners

Requirements

Fluent English language skills, spoken and written
3+ years of experience working with Salesforce Marketing Cloud
Knowledge of HTML, CSS, and SQL
Ability to communicate technical aspects to internal and client teams
Familiarity with Digital Marketing, Email Marketing, IP warm-up, Audience Segmentation, Omnichannel Customer Journeys, Data Modelling
Additional knowledge of SAP Marketing Cloud, Braze, or Adobe Experience Platform is relevant
Good team player with a friendly attitude
Willingness to accept new challenges and avoid routine work
Interest or experience with Marketing Cloud Personalisation (MCP) or Data Cloud is a plus
JavaScript knowledge and experience with APIs and Postman are advantageous

Nice to Have

Knowledge of JavaScript
Experience working with APIs and Postman
Interest or experience with Marketing Cloud Personalisation (MCP) or Data Cloud

Qualifications

Educational background is not explicitly specified but implied experience with digital marketing and technical skills

Benefits & Perks

Hybrid work model with adaptable hours and home office options
Competitive salaries, volunteer days, wellness days
Modern offices and a multicultural environment
Participation in impactful international projects
Opportunities for training, mentorship, and career growth within the dentsu network

Working at Dentsu International

Dentsu values diversity, equity, and inclusion, fostering a people-centered transformation that shapes society. The company cherishes unique talents and perspectives, creating a workplace free from discrimination and harassment. Merkle emphasizes innovation, collaboration, and creative problem-solving, with a focus on sustainable growth for brands, people, and society. The organization promotes a respectful, inclusive environment that celebrates diversity and supports professional development.

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