Senior SEM Growth Marketer

Kforce

Plano, TX

Full Time

Senior

6 days ago

Job Description

About the Role

Join a fast-growing, innovative company that's redefining digital performance marketing. We're partnering directly with the hiring manager to find a strategic and data-driven Senior SEM Growth Marketer to lead and scale our paid search initiatives across Google and Bing. In this role, you'll own the strategy and execution of SEM campaigns, collaborate cross-functionally with Product, SEO, and BI teams, and leverage analytics to drive sustainable, profitable growth. If you thrive in fast-paced environments and have a passion for performance marketing, we want to hear from you. This position is hybrid remote.

Key Responsibilities

Manage and optimize paid search campaigns across Google Ads and Bing Ads
Build and refine campaign structures, ad groups, keywords, and creatives
Drive performance across domestic and international markets (English and multilingual)
Analyze search data and internal metrics to identify trends and maximize ROI
Run A/B and multivariate tests to improve conversion rates
Launch localized campaigns in new markets
Collaborate with Product and Engineering on landing page optimization and quality score improvements

Requirements

Bachelor's degree or equivalent experience
At least 5+ years of hands-on SEM experience (Google, Bing)
Proven success managing and scaling paid search campaigns
Proficiency with bulk tools (Google Ads Editor, Microsoft Advertising Editor)
Expertise in bidding platforms (Google Smart Bidding, Kenshoo, etc.)
Advanced spreadsheet skills (pivot tables, vlookups)
Strong analytical mindset and experience with tools like Google Analytics or Mixpanel
Detail-oriented, adaptable, and a self-starter with an entrepreneurial spirit

Nice to Have

Experience in startups or early-stage companies
Experience managing complex advertising accounts
Background in travel or hospitality
Familiarity with search experience products
Knowledge of marketing attribution modeling

Qualifications

Educational background or equivalent experience in related field

Benefits & Perks

Comprehensive benefits including medical/dental/vision insurance
HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees
Paid time off for salaried personnel
Paid sick leave for hourly employees on certain projects

Working at Kforce

The company is fast-growing and innovative, emphasizing performance marketing and data-driven decision making. It values adaptability, entrepreneurial spirit, and cross-functional collaboration in a dynamic environment.

Apply Now