Senior Social Media Manager (Hybrid)

About the Role

Key Responsibilities

• Develop and implement comprehensive paid social media strategies that align with overarching marketing goals to support ShaneCo.com and multiple B&M markets across top, mid, and bottom funnel objectives.
• Manage social media budget allocation and pacing to maximize return on advertising and achieve key performance indicators based on campaign objectives and funnel placement.
• Collaborate with cross-functional teams, including creative, content, and media teams, to ensure cohesive and effective campaigns.
• Oversee end-to-end advertising campaign processes, including planning, setup, execution, monitoring, optimization, and reporting inside ad platforms.
• Oversee social media trafficking, ensuring the precise implementation of campaigns.
• Manage hyper segmented campaigns numbering up to 48 per platform.
• Analyze campaign performance data to identify trends, derive insights, and recommend optimization strategies.
• Generate regular performance reports, providing actionable recommendations for improvement.
• Supervise social community management efforts, maintaining a consistent brand voice and engagement.
• Supervise and mentor the Digital Media Coordinator, offering guidance and support for professional development.
• Manage relationships with external vendors, account reps, and partners as required.
• Remain current with industry trends, platform updates, and best practices in social media advertising.
• Abide by policies and procedures of digital advertising, including CCPA and other future PII protection requirements.

Requirements

• Bachelor's degree in marketing, advertising, communications, or related field.
• Minimum of five years of professional experience managing paid social media campaigns, ideally within an agency setting.
• Demonstrated expertise in Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimization, and reporting for enterprise B2C clients.
• Platform certifications such as Meta Certified Media Buying Professional are highly desirable.
• Comprehensive understanding of social media marketing principles, best practices, and current trends.
• Proven ability to achieve measurable results through paid social media campaigns.
• Experience managing hyper segmented campaigns numbering up to 48 per platform.
• Advanced analytical skills to interpret data and generate actionable insights.
• Proficiency in social media analytics tools, MTA analytics software, and MMM reports.
• Strong project management and organizational skills to handle multiple priorities.
• Exceptional communication, collaboration, and interpersonal abilities.
• Experience in managing and mentoring team members.
• Proficiency in Microsoft Excel, PowerPoint, and other relevant software applications.
• Experience in eCommerce and/or retail is advantageous.

Nice to Have

• Platform certifications (e.g., Meta Certified Media Buying Professional).
• Experience in eCommerce and/or retail.

Benefits & Perks

• Competitive medical, dental, and vision coverage.
• Competitive 401(k) plan with company match.
• Paid vacation time, sick time, holidays, volunteer time, and bereavement leave.
• Protection benefits including extended illness bank, long-term disability, and life insurance.
• Parental benefits including paid parental leave, fertility benefits, and flexible spending accounts.
• Employee Affinity Groups focused on parenting, LGBTQ+, and Grief and Loss.
• Dedicated role-specific training and opportunities for career growth and advancement.
• Internal learning covering career and personal development topics.