Senior Social Media Marketing Specialist

About the Role

Key Responsibilities

• Shape and execute bold, insight-driven social strategy that resonates with modern travelers, including Gen Z solo explorers and millennials planning group trips.
• Collaborate with creatives, marketers, and agency partners to elevate Hotels.com's online presence by leveraging culture, travel trends, and fandom behavior.
• Manage day-to-day operations of the organic social content calendar, bringing creative ideas to life across TikTok, Instagram, X, Threads, and Pinterest.
• Support social-first brand campaigns from kickoff to post-mortem, translating business goals into engaging content.
• Monitor online conversations and cultural moments to identify trends and opportunities for brand engagement.
• Work with influencers, agencies, and content creators to co-create authentic, share-worthy content for travel communities.
• Track and report performance data, interpret results, and optimize content based on insights.
• Stay informed about emerging platforms and travel-specific social trends, recommending strategies for evolving social presence.

Requirements

• A minimum of 2 years of experience managing social media accounts for a brand, agency, or travel-related platform.
• Experience managing and collaborating with external agencies to develop and execute social media campaigns aligned with brand strategy and performance goals.
• Confident working across major platforms like Instagram, TikTok, Facebook, Twitter/X, and Pinterest, with understanding of audience behavior differences.
• Strong writing skills with the ability to adapt tone of voice for different channels.
• Experience with tools like Sprinklr for publishing, listening, and reporting.
• Ability to collaborate across teams and manage multiple projects simultaneously.
• Interest in travel culture, content creation, and internet trends.
• Bonus: Experience working with influencers or creator partnerships, multimedia content creation skills, and paid or earned media campaign experience.

Nice to Have

• Experience working with or managing influencer or creator partnerships.
• Skills in multimedia content creation such as basic video editing or graphic design.
• Paid or earned media campaign experience.
• A great hotel recommendation we've never heard of.

Qualifications

• Educational background is not explicitly specified, but experience and skills are emphasized.

Benefits & Perks

• Medical, dental, and vision insurance.
• Paid time off and an Employee Assistance Program.
• Wellness and travel reimbursement, travel discounts, and an IATAN membership.
• Opportunities for career development and a flexible work model.
• Exciting travel perks and a full benefits package.