Senior Specialist, Email Marketing and Automation

About the Role

Key Responsibilities

• Manage the end-to-end process for email campaigns, from initial briefing through build, QA, and send, while helping shape channel growth.
• Lead the day-to-day execution of email marketing campaigns across multiple brands within the market.
• Own the global email and marketing automation program for one brand, setting best practices and supporting local teams.
• Build, test, and launch campaigns in the email platform, managing creative assets, audience segmentation, scheduling, and QA.
• Plan automated customer journeys (e.g., welcome, reactivation, post-purchase), adjusting based on performance and business needs.
• Collaborate with eCommerce, creative, and marketing teams to align on content, timing, and goals.
• Contribute to channel strategy by analyzing results, identifying opportunities, and suggesting improvements.
• Run A/B tests and track key performance indicators like open rates, click-through, and conversion.
• Support broader digital marketing efforts by ensuring email fits smoothly into cross-channel campaigns.
• Keep campaign calendars organized and ensure deadlines are met without cutting corners.

Requirements

• A lifecycle marketing expert with 5+ years in email and marketing automation, preferably in a direct-to-consumer or luxury brand context.
• Experienced with tools like Salesforce, Bloomreach, Adobe, Braze, or Shopify Automations, and comfortable orchestrating multi-step journeys.
• Data-driven and detail-oriented: able to translate numbers into narratives and ideas into action.
• A natural collaborator who thrives in a matrixed, cross-functional environment.
• Skilled at balancing global strategies with local market needs.
• Fluent in English (written and spoken), with strong communication skills and a growth mindset.
• Degree in marketing, business, or a related field preferred but not required.

Nice to Have

• Experience in a luxury brand or direct-to-consumer environment.

Qualifications

• 5+ years of experience in email marketing and automation.

Benefits & Perks

• Salary range of $80,000 - $100,000.