Senior Specialist, Email Marketing (Temporary)

About the Role

Key Responsibilities

• Manage email production processes, schedules, and overall ACS email communication calendar, including managing stakeholder expectations and communicating project plans.
• Partner with cross-functional teams on the strategic planning and execution of email communication plans to achieve email marketing and business KPIs, including revenue goals, event registration, and mission content delivery.
• Integrate with other marketing channels and campaigns to deliver a cohesive experience to American Cancer Society constituents.
• Assist with the development and implementation of customer journeys.
• Track campaign effectiveness through email reporting and analysis and create ongoing data-driven approaches for continuous improvement.
• Serve as in-house expert on email platform(s) and create/update training materials for local staff as needed.
• Stay current with continuing education and relevant certifications in marketing automation tools.
• Stay abreast of developments in email and fundraising best practices to help improve existing programs.
• Understand and adhere to US, EU, and global privacy laws like CAN-SPAM.

Requirements

• Knowledge of standard email marketing methodologies, direct response fundraising strategies, data segmentation, A/B testing, and performance analysis.
• Experience with Salesforce and Salesforce Marketing Cloud (SMC).
• SMC Email Specialist certification (can be completed upon hiring).
• Experience with marketing automation and Google Analytics.
• Experience working with email tools within vendors like Movable Ink, Email on Acid, Return Path, etc.
• Working knowledge of HTML; AMPScript and SQL experience preferred.
• Comfortable defining process through ambiguity and pivoting to emerging business needs.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with nonprofit organizations.

Nice to Have

• Experience with marketing automation platforms.
• Bachelor's degree.
• 5+ years of email marketing or digital marketing experience.
• Demonstrated success in launching successful email campaigns.
• Understanding of nonprofit business strategies, digital marketing, and peer-to-peer fundraising tactics.

Qualifications

• Bachelor's degree (preferred).
• SMC Email Specialist certification (required upon hiring).
• 5+ years of relevant experience (preferred).

Benefits & Perks

• Starting annual salary between $63,000 and $75,000, based on experience and skills.
• Generous paid time off policy.
• Medical, dental, and retirement benefits.
• Wellness programs and professional development opportunities.
• Details available at: jobs.cancer.org/benefits.