Senior Specialist, Marketing Automation

About the Role

Key Responsibilities

• Own the daily execution of one-time and automated email campaigns, including collaboration with Brand and Field Marketing teams to develop content and messaging, email template creation & editing (HTML), brand style execution, list segmentation, scheduling, deployment, measuring, testing, optimization, and reporting.
• Measure, monitor, and track campaign performance against benchmarks and drive corrective actions for continuous improvement.
• Communicate campaign results, both written and verbal, to marketing teams and stakeholders regularly.
• Contribute to the creation of monthly, quarterly, and ad hoc reports sharing performance results and insights related to testing, optimization, and future opportunities.
• Conduct ongoing A/B testing on subject lines, email copy, layouts, and CTAs to improve conversion rates, maintaining a detailed testing plan.
• Ensure cross-browser and email client compatibility through testing and optimization.
• Lead ongoing email list management efforts, including whitelisting, list cleaning, and maintenance to improve deliverability.
• Identify opportunities to enhance email marketing programs, platform, or processes based on campaign management expertise.
• Serve as a subject matter expert on marketing cloud capabilities, automation processes, deliverability, and email marketing best practices.
• Execute key marketing automation strategies and special projects as assigned.

Requirements

• 2+ years of experience testing and deploying high-volume marketing email campaigns in an enterprise email marketing platform or ESP.
• Working knowledge of marketing automation platforms such as Microsoft Dynamics 365 Marketing, Act-On, Salesforce, Marketo, HubSpot, Eloqua, or similar.
• Experience designing and creating emails, building email lists, developing audience segments, crafting A/B tests, configuring automation journeys, and deploying & tracking campaigns.
• Solid knowledge of email creative design, HTML/CSS coding for email, and familiarity with responsive design best practices.
• Experience managing data in a CRM system integrated with a marketing automation platform, including list segmentation and loading.
• Strong data evaluation and analytical skills to interpret data, draw insights, and communicate results effectively.
• Knowledge of cross-browser and email environment testing and optimization tools such as Litmus or Email on Acid.
• Experience with A/B testing and reporting on results.
• Understanding of email marketing and deliverability best practices, including CAN-SPAM/CASL compliance.
• Proficiency in Microsoft Office, especially Excel, with the ability to build pivot tables, dashboards, and models.
• Excellent proof-reading skills, attention to detail, and strong project management abilities.
• Strong communication skills to convey technical information clearly to varied audiences.
• Ability to work independently and collaboratively in a fast-paced environment, with a proactive and self-motivated attitude.
• Organizational and prioritization skills to manage multiple projects successfully.

Nice to Have

• Experience with marketing automation platform configuration and journey building.
• Knowledge of email deliverability and industry benchmarks.
• Experience with project and workflow management tools.
• Familiarity with responsive email design and testing tools.

Qualifications

• Bachelor's degree (4-year degree).

Benefits & Perks

• Comprehensive benefit and total compensation packages including health/dental/vision/life/disability insurance.
• FSA, HSA, and 401(k) accounts.
• Paid time off including vacation, sick, and personal days.
• Eligible bonuses, equity, and commissions for some positions.