Senior Specialist, Paid Search

WPP

Stockholm, ME

Full Time

Senior

14 days ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create opportunities for growth. The company values an open environment, collective leadership, and growth-oriented culture, emphasizing trust, transformational creativity, and development. The role of Senior Specialist, Paid Search involves working within WPP Media's client teams to plan and activate search strategies, manage client relationships, and promote knowledge sharing across teams.

Key Responsibilities

Planning and activating search strategies within a portfolio of clients.
Building and managing client relationships and understanding client needs.
Preparing and presenting to clients and stakeholders, explaining the value added to their business.
Taking ultimate responsibility for clients' search campaigns.
Collaborating with other specialists and the global network to increase efficiency, quality, and customer satisfaction.
Engaging in forums, disseminating knowledge to other business units, and working with different areas within WPP Media to find new business opportunities.
Promoting knowledge sharing and continuous improvement within the team.

Requirements

Experience with Google Ads, Microsoft Ads, Search Ads 360, Google Merchant Center, and feed management tools like ProductsUp or Channable.
Relevant university experience or higher vocational education.
Previous experience in developing larger search accounts (1MSEK+ per year).
Good experience with Google Shopping and working with product feeds.
Receptive, open-minded, and passionate about digital marketing with strong analytical skills.
Understanding of digital marketing outside of Paid Search, including SEO.
Proactive attitude and willingness to test new products for clients.
Ability to maintain high productivity and handle multiple priorities.
Flexible, meticulous, responsible, and fluent in Swedish and English, both verbally and in writing.

Nice to Have

Experience working with a global media network.
Knowledge of digital marketing beyond Paid Search, including SEO.

Qualifications

Relevant university or higher vocational education.

Benefits & Perks

Wellness allowance, occupational pension, health insurance, and generous vacation policies.
Flexible working conditions, including hybrid work models.
Access to global networks, knowledge-sharing sessions, wellness initiatives, and team activities.

Working at WPP

WPP Media values a culture of respect, creativity, collaboration, and connection. They foster an environment where everyone feels they belong and has equal opportunities to progress. The company emphasizes a hybrid work approach, with teams in the office around four days a week, and encourages accommodations or flexibility during the hiring process.

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