Senior Strategic Marketing Manager - Automotive

About the Role

Key Responsibilities

• Drive a unified automotive narrative across powertrain, battery management, in-cabin connectivity, and compute domains to strengthen ADI's leadership in next-generation vehicle architectures.
• Lead cross-business unit collaboration to identify and execute on high-impact market opportunities, including go-to-market strategies for Electrification and Software-Defined Vehicle solutions.
• Contribute to Automotive end market revenue attainment, SAM and share growth by aligning strategies and goals across business units and working with the business operations team for revenue tracking and forecasting.
• Identify new SAM expansion opportunities by translating emerging trends into actionable initiatives and product opportunities.
• Drive data-driven decision making through development of market, customer, and competitive intelligence strategies.
• Lead external engagements with automotive OEMs, Tier 1s, and ecosystem partners to shape strategic direction and influence industry standards.
• Develop and nurture strategic alliances with key software, cloud, and systems integrators to extend ADI's automotive signal chain leadership into SDV platforms.
• Build ecosystem strategies and talent networks to support long-term technology and market differentiation.
• Influence internal and external stakeholders by aligning priorities and accelerating strategic execution.
• Serve as a thought leader and evangelist for electrification and software-defined strategies within ADI and the automotive ecosystem.
• Mentor and guide junior marketing and strategy talent across the organization.

Requirements

• Master's Degree in Electrical Engineering or Engineering-related field; MBA strongly preferred.
• 10+ years of experience in strategic marketing, product management, business development, or systems/application engineering, preferably in automotive or semiconductor industries.
• Demonstrated leadership in defining and executing go-to-market strategies for complex, cross-functional initiatives.
• Deep understanding of automotive electrification trends (EV powertrain, BMS, charging systems) and software-defined vehicle architectures (zonal compute, OTA, automotive OS, Ethernet).
• Experience engaging directly with global automotive OEMs and Tier 1 suppliers.
• Strong executive communication and storytelling skills, including the ability to synthesize complex technology and business issues.
• High degree of initiative, adaptability, and collaborative leadership.

Nice to Have

• Experience in cloud, AI, or embedded software solutions as applied to automotive.
• Familiarity with standards and regulatory trends related to EVs, cybersecurity, or in-vehicle networking.
• Knowledge of the broader mobility ecosystem, including micromobility, fleet electrification, and infrastructure.
• Track record of brand development, industry thought leadership, and public speaking at industry forums.

Qualifications

• Educational background with a Master's Degree in Electrical Engineering or related field; MBA preferred.
• Extensive experience (10+ years) in relevant fields such as strategic marketing, product management, or business development.

Benefits & Perks

• Discretionary performance-based bonus.
• Medical, vision, and dental coverage.
• 401k retirement plan.
• Paid vacation, holidays, and sick time.
• Other benefits.