Senior Strategist, Digital-3

About the Role

Key Responsibilities

• Working with stakeholders to understand objectives driving the requests/requirements, engaging with various stakeholders to gather and comprehend the objectives behind their requests and requirements.
• Translating complex data into actionable insights that resonate with the business, including identifying trends, patterns, and anomalies to inform decision-making and strategy.
• Analyzing site data inputs such as mobile vs. desktop usage, CTA engagement, site behaviors including heat mapping and click-stream data, and assessing content engagement to optimize site performance.
• Working cross-functionally with minimal guidance, collaborating across different teams and functions to achieve objectives.

Requirements

• Degree in Math, Economics, Computer Science, Data Science, MIS or similar discipline; graduate degree a plus.
• 5-7 years of experience in analytics.
• Expertise in SQL for querying and managing databases.
• Proficiency with Power BI for creating and managing dashboards.
• Understanding of Adobe Analytics for tracking and analyzing web data.
• Strong data storytelling and communication skills, with the ability to explain technical concepts to non-technical audiences.
• Excellent understanding of clickstream data.
• Curiosity and creativity for researching and exploring new data analysis methods.

Nice to Have

• Knowledge of Python for data analysis and automation tasks.
• Experience with Azure and Databricks for data processing and analysis.

Qualifications

• Degree in Math, Economics, Computer Science, Data Science, MIS or similar discipline.

Benefits & Perks

• GM offers a variety of health and wellbeing benefit programs including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.