Senior Vice President, Digital Marketing Analytics

About the Role

Key Responsibilities

• Drive CMI's vision for actionable analytics across online and offline channels.
• Achieve and maintain outstanding customer service and ensure customer retention.
• Lead the ongoing evaluation of current deliverables, providing best-in-class reporting for client business questions and media plan optimization.
• Develop processes to integrate HCP and Consumer campaign performance for optimal media spend.
• Collaborate with internal teams to identify planning and measurement enhancements utilizing proprietary database.
• Partner with the advanced analytics team to create innovative consumer tools.
• Provide strategic oversight of measurement, campaign performance analysis, and optimization recommendations for assigned accounts.
• Serve as the point of escalation for internal requests from media and brand teams.
• Participate in exploring new measurement and analysis methodologies.
• Contribute to new business development activities.
• Lead and grow new capabilities from an analytics/measurement perspective.
• Oversee the delivery of easily understood client deliverables.
• Develop and foster strong client relationships, especially within analytic departments.
• Ensure effective communication across interdisciplinary teams including Planning, Buying, Supplier partners, Agency, and product development.
• Work independently with guidance from the EVP - CIA regarding overall goals and objectives.

Requirements

• BA/BS degree required; MBA or other graduate degree preferred.
• 10+ years of experience in related marketing, analytics, and data.
• 5+ years of working experience in the pharmaceutical industry preferred.
• Strong technical capabilities to guide methodology, direct tool development, and identify growth partnerships.
• Highly skilled in manipulating data sets and creating visualizations on key platforms.
• Analytics experience within an integrated and digital communications and/or media agency background preferred.
• Proven experience leading, teaching, and integrating a diverse team.
• Strong interpersonal skills with the ability to collaborate across functions and build trust.
• Ability to thrive in a fast-paced and deadline-driven environment.
• Proven ability to work cross-functionally and manage a heavy workload.
• Open to travel as needed.

Nice to Have

• Experience in the pharmaceutical industry.
• Experience with digital communications and media analytics.

Qualifications

• Educational background with a BA/BS degree; MBA or graduate degree preferred.

Benefits & Perks

• Competitive benefits package.
• Base salary range from $140,000 to $295,000, with individual variation based on experience and qualifications.
• Additional details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us.