Senior Vice President, Engagement Marketing

Rue Gilt Groupe

Boston, MA

Full Time

Executive

7 days ago

Job Description

About the Role

The Senior Vice President of Engagement Marketing at Rue Gilt Groupe is a strategic leadership role responsible for developing and executing the end-to-end customer engagement strategy across multiple platforms. The role involves driving profitable growth by transforming customer relationships through innovative, personalized marketing programs that leverage AI and data, with a focus on maximizing engagement, retention, and lifetime value. Reporting to the CMO, the leader will influence company strategy and collaborate cross-functionally with teams such as Merchandising, Planning, Creative, Finance, Product, and Engineering.

Key Responsibilities

Set Vision & Strategy: Architect and lead the customer engagement marketing strategy aligned with business goals and customer lifecycle stages.
Define the future of loyalty—re-imagining program structure, perks, and economics to deepen member engagement and grow share of wallet.
Own segmentation, messaging, and cadence strategies for customer journeys incorporating AI to personalize every touchpoint and increase message-driven visitation and revenue (onboarding, re-engagement, win-back, etc.).
Build a forward-looking roadmap for AI-powered engagement, partnering cross functionally to pilot emerging technologies and create a competitive advantage.
Lead & Inspire: Grow a high-performing team across CRM, lifecycle marketing, loyalty, personalization, and digital communications.
Champion customer-first thinking and ensure the customer voice shapes strategy, innovation, and brand touchpoints.
Lead by example, embodying company values and creating an inclusive, purpose-driven environment.
Collaborate with Analytics and Data Science Teams to deliver actionable insights and use data-driven storytelling to identify growth opportunities.
Fuel innovation through testing & experimentation, leveraging A/B and multivariate testing to improve engagement, loyalty, and shopping behaviors.
Measure and manage KPIs, ensuring clarity on what’s working and its impact on the business.
Own and optimize the Engagement Marketing budget, ensuring impactful investment and measurable ROI.
Translate performance data into insights, sharing results and trends with the executive team and recommending strategic growth opportunities.

Requirements

Brings 12+ years of progressive marketing leadership experience, with at least 5 years in a senior role focused on engagement, CRM, or lifecycle marketing for B2C brands.
Has a proven track record of driving measurable growth through customer-centric strategies that elevate brand experience and deepen loyalty.
Possesses deep fluency in marketing technology, data infrastructure, and omnichannel campaign execution.
Expert in customer journey mapping, segmentation, loyalty programs and design, and behavioral targeting.
Acts as a true player-coach—building, mentoring, and inspiring high-performing teams while staying close to results.
Communicates with clarity and influence, distilling insights into an inspiring vision for diverse audiences.

Nice to Have

Experience with emerging marketing technologies and AI-powered engagement tools.
Strong understanding of loyalty program economics and customer lifetime value optimization.

Qualifications

Educational background is not explicitly specified, but extensive experience in marketing leadership is required.

Benefits & Perks

Final offer may include bonus/commission, stock options, 401(k), paid time off, medical, dental, vision, and basic life insurance.
Support, reward, and compensate the individual based on experience, education, certifications, skills, location, and internal equity.

Working at Rue Gilt Groupe

Rue Gilt Groupe is committed to diversity and fostering an inclusive environment where every Associate is empowered to learn, grow, and bring their full self to work. The company values kindness, passion, collaboration, innovation, tenacity, and empowerment. Its culture is rooted in its values and aims to inspire each other, members, and associates to push past the expected every day.

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