Senior Vice President, Marketing

About the Role

Key Responsibilities

• Develop and execute a global marketing and client engagement strategy that differentiates Ergomed Group in CRO and PV markets.
• Define key messaging pillars and narratives to effectively communicate the company's value proposition, competitive differentiation, and corporate story.
• Track and report to senior leadership on key metrics and performance indicators such as attribution relative to vital sales pipeline.
• Translate industry insights and client needs into strategies that increase market presence and pipeline quality.
• Monitor and track competitor marketing trend CRO/PV activities and support activities aiming to develop and retain clients.
• Strengthen the company's brand as a trusted, science-driven partner.
• Drive thought leadership through publications, conferences, and scientific forums.
• Ensure compliance with regulatory standards across all marketing activities.
• Build and maintain relationships with media outlets, industry influencers, and key stakeholders to secure positive coverage and thought leadership opportunities.
• Build go-to-market strategies for services and solutions across clinical, safety, and pharmacovigilance.
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns.
• Partner with business development to design campaigns that generate qualified opportunities and deepen client relationships.
• Oversee demand generation programs leveraging digital, content, and targeted outreach.
• Lead a high-performing, globally distributed marketing team.
• Set current and long-term goals for the global marketing team, identify talent within, and oversee their performance.
• Drive collaboration between Marketing and Internal Communication teams, Business Development, and Operations.
• Build talent and promote a culture of accountability, innovation, and scientific credibility.

Requirements

• Experience in developing and executing global marketing strategies in the clinical research, pharmacovigilance, or life sciences sectors.
• Strong leadership skills with experience leading a high-performing, distributed team.
• Ability to translate industry insights into strategic initiatives that increase market presence.
• Excellent communication skills for defining messaging and building relationships with stakeholders.
• Knowledge of regulatory standards across marketing activities.
• Proven ability to track and report on marketing performance metrics.
• Experience in building go-to-market strategies for scientific and healthcare solutions.
• Ability to collaborate across functions including Business Development, Operations, and Internal Communications.

Nice to Have

• Experience working with scientific, operational, and technological aspects of life sciences solutions.
• Familiarity with digital marketing, content creation, and demand generation programs.
• Experience in thought leadership activities such as publications and scientific forums.