Senior Vice President- Product Marketing Manager

About the Role

Key Responsibilities

• Drive marketing strategies that support business priorities to grow markets platforms businesses, with a focus on setting clear goals and quantifying commercial impact.
• Act as a subject matter expert for the business from positioning through to sales enablement.
• Build platform positioning, value propositions, and messaging that resonate with clients and the market to highlight differentiation.
• Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales, and account development.
• Identify product synergies across the broader enterprise.
• Act as a cross-functional leader who unites marketing, commercial, client success, and product teams to drive business results.
• Collaborate with business partners including product development, sales, and relationship management teams, as well as specialist marketing and communications teams to execute deliverables.
• Develop deep knowledge about the products, client segments, and the competitive environment.
• Proven ability in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.

Requirements

• Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
• 8+ years of experience in product marketing, particularly from Banks.
• Proven ability in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• People leader with strong leadership skills, with the ability to inspire and motivate teams.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.
• Candidates with a sound understanding of the investment ecosystem and knowledge of asset servicing, custody, and/or fund administration is preferable.

Nice to Have

• Knowledge of the investment ecosystem.
• Experience with asset servicing, custody, and/or fund administration.