SENIOR VP, MARKETING

About the Role

Key Responsibilities

• Develop and execute a centralized marketing strategy to elevate the MLR brand nationally and internationally.
• Define and enforce brand guidelines across all teams, media assets, and sponsorship activations.
• Position MLR as a modern, engaging, and culturally relevant sports property.
• Lead multi-channel campaigns focused on the fan growth funnel: reach, engagement, conversion, and retention.
• Oversee digital and social content strategies to drive impressions, engagement, and CRM acquisition.
• Utilize data and insights to enhance fan experience and personalize touchpoints across platforms.
• Partner with centralized ticketing to deliver demand-generating campaigns and drive advance ticket sales, season passes, and attendance KPIs.
• Develop and implement integrated marketing plans supporting individual clubs while driving national-level objectives.
• Collaborate with commercial teams to create assets and campaigns that support sponsor and media partner activation.
• Enhance media value by growing content engagement, CPM metrics, and rights negotiations through marketing impact.
• Own marketing KPI dashboards (e.g., impressions, conversions, database growth, media value).
• Use performance data to iterate, optimize, and report ROI on all campaigns.
• Champion CRM growth and audience segmentation strategies in collaboration with digital and ticketing teams.

Requirements

• 10+ years of progressive leadership in marketing, open to various industries.
• Proven track record of growing customer/fan basis and delivering measurable marketing impact.
• Deep understanding of modern digital marketing, content distribution, and fan engagement tools.
• Strong leadership and team-building skills across centralized and cross-functional environments.
• Experience working in fast-paced, growth-oriented organizations.

Nice to Have

• Knowledge of or passion for rugby and emerging sports markets.
• Familiarity with centralized league marketing models.
• Experience working with agencies, sponsors, and broadcast/media partners.
• Experience building or working within a centralized marketing environment.