Senior Web Strategist

About the Role

Key Responsibilities

• Support the development of long-term web strategy to drive growth by improving the web experience and ability to engage visitors and convert targeted personas
• Partner with brand and creative leaders to enhance our global web presence across all digital touchpoints with an engaging user experience at the core
• Leverage customer research, SEO insights, and web performance data to drive SEO-enriched content and oversee testing roadmaps that get the right content to the right customer at the right time in their journey
• Define metrics to measure performance, lead regular reviews of programs to drive improvements, recognize trends, identify short and long-term priorities to achieve program goals, and deliver regular program reviews
• Establish dashboards and KPIs to track SEO, content engagement, and website conversions
• Deliver regular program reviews to senior leadership with insights and recommendations
• Ensure compliance, accessibility, and governance standards across all digital properties

Requirements

• 20+ years of experience with 8+ years of web strategy experience
• Self-starter who can drive progress across competing priorities with excellent communication
• Strong proficiency in digital marketing, effective website design and SEO
• Highly proficient in web analytics, reporting systems, A/B testing, and inbound marketing tactics
• Experience with managing and tracking a keyword strategy while integrating data into a content marketing plan
• Experience with design to development workflow best practices and insights to drive the work forward day to day
• Bachelor's degree or equivalent required, master's degree preferred

Nice to Have

• Experience with managing and tracking a keyword strategy
• Knowledge of design to development workflow best practices
• Experience in inbound marketing tactics

Qualifications

• Bachelor's degree or equivalent
• 8+ years of web strategy experience
• 20+ years of overall experience

Benefits & Perks

• Comprehensive health coverage, generous PTO, and flexible work options
• Learning opportunities, career-mobility programs, and leadership workshops
• Sixteen paid volunteer hours each year, global employee resource groups, and a "No Jerks" policy
• Modern offices with EV charging, healthy snacks, hackathons, game nights, and culture celebrations
• Charitable Giving Program supported by Company Match
• Pay transparency and performance-based rewards
• Base salary range: $137,300 - $195,900 plus bonus or commissions